FEATURES · THE FULL KIT

Every feature runs
on two scores.

Creator Score against the creator's own median. Niche Score against the whole niche. 2.84M TikToks indexed across 38 niches — and every tool below starts from that math, not from vibes.

THE MODEL

Two scores. One verdict.

Every video in the index is graded against two baselines at once. A big account going big is noise; a format outperforming both its creator and its niche is a signal you can copy.

Creator Score

How far a video outperforms the creator's own median. 7.43× means this video did 7.43 times the creator's normal numbers — big account or not.

Niche Score

The same video graded against its whole niche. Separates “big because the account is big” from “big because the format is winning.”

Dual High

Both scores fire at once — the strongest signal in short-form. One click filters the entire index down to dual-high videos only.

Signals, not spreadsheets

Views, likes, shares and save-rate distilled into plain flags — Loved, High Engagement, Save-worthy, dual-high — so you read the verdict at a glance.

THE INDEX

2.84M TikToks, scored daily.

The corpus behind every verdict: 2.84M videos across 38 active niches, each one scored against its creator and its niche, refreshed daily. Search it, filter it, or read the rolled-up reports.

Search the vault

Query by niche, format, hook type, duration or score floor. Every result carries both scores, so sorting by “actually outperforming” is one click.

Trending per niche

The top risers in each niche, re-ranked as stats refresh. Free tier sees the top 10; Pro sees 50. Public rollups live in the niche reports.

Sounds & hashtags

Niche-scoped rollups of rising sounds and hashtags over a 90-day window — velocity, classification, and how audiences act on them.

Creator baselines

Every creator carries a rolling median so scores stay honest. No baseline, no Creator Score — we never fake it with a niche average.

FORMAT INTELLIGENCE

The structure, decoded.

A viral video is a structure wearing a topic. ViralVault breaks the structure out so you can keep the mechanics and swap in your niche.

Format anatomy

Hook → demo → payoff, broken down second-by-second — plus the underlying mechanism, the one key element, and the mistake to avoid.

Format DNA

Clustered format families with their shared traits, so you see the pattern across twenty videos instead of guessing from one.

Archetypes & mechanisms

The recurring shapes behind the winners — browsable in the open at /archetypes and /mechanisms.

Format Brief Generator

Turn a winning format into a shoot-ready brief: structure, pacing, hook options, and what to avoid. Pro+Ads adds the ad-performance data.

CREATE

Steal the format, ship today.

Analysis that ends in analysis is a hobby. The create loop turns a scored video into something you can shoot this afternoon.

AI Hook Writer

Ready-to-shoot hooks generated from the winning structure across five angles — contrarian, listicle, POV, curiosity, meme. 3 a day free, 100 a day on Pro.

Dual-validated hooks

On Pro+Ads, hooks are cross-checked against both organic and ad performance — lines that survive the fyp and the media buy.

Boards & saves

Pin specimens to boards as you dig. Pro gets unlimited boards and saves, public board sharing, and CSV export.

Video transcripts

Full transcripts on Pro, so you can lift pacing and phrasing — not just the first three seconds.

EVERYWHERE YOU WORK

On the fyp, in the app, in your agent.

The scores follow you. Scroll TikTok with the overlay on, pin creators to a watchlist, or let an AI agent query the index directly.

Chrome extension — free

Every TikTok grid gets a dual-score badge as you scroll. Free to install on every plan; the Niche Score is free forever, Pro unlocks the Creator Score on the same badge.

Creator Scout

See a creator we haven't indexed? One click scrapes and scores them on demand — 5 Scout credits a month on Pro, 20 on Pro+Ads.

Watchlist

Pin the creators you compete with and get re-scored automatically — 3 slots on Pro, 20 on Pro+Ads with daily frequency and in-app alerts.

MCP for agents

A remote MCP server with 20 tools — search formats, pull scorecards, generate hooks — so Claude, Cursor or any MCP client works the index for you. Setup at /for-agents.

PRO+ADS

Ads Intelligence, organic-informed.

The +$10/mo layer for anyone monetising the algo: the same dual-scoring discipline pointed at paid creative.

Ad Format Feed

The ad creative structures that are actually converting, clustered the same way the organic index is.

Ad Hook Library

Hooks pulled from running ads, with the dual-validated flag where organic performance agrees.

Creative Longevity Score

How long an ad creative has stayed in rotation — the closest public proxy for “this one is printing.”

Competitor Ad Tracker & Spark Ads Finder

Track up to 5 brands' ad activity, and surface organic videos with Spark-amplification potential via the Organic-to-Ad Signal.

Questions, answered.

What's the difference between the Creator Score and the Niche Score?

The Creator Score grades a video against the creator's own rolling median — 7.43× means 7.43 times their normal numbers. The Niche Score grades the same video against the whole niche. Together they separate a big account being big from a format genuinely winning.

What is a Dual High?

A video whose Creator Score and Niche Score both clear the bar at once. It outperformed the creator's own baseline and the niche baseline — the strongest copy-this signal in short-form. The dual-high filter shows only these.

What do I get on the free tier?

20 scores a day, the Niche Score on every video, the Creator Score on 5 videos a day, 3 AI hook generations a day, 1 board with 10 saves, the top 10 trending videos per niche, and the Chrome extension with the Niche Score. No card required.

Does the Chrome extension cost anything?

No — it's free to install on every plan, including free. The Niche Score badge is free forever; a Pro license unlocks the Creator Score on the same badge.

Can AI agents use ViralVault?

Yes. ViralVault ships a remote MCP server with 20 tools — format search, creator scorecards, trending sounds, hook generation and more. Any MCP client (Claude, Cursor, Windsurf) connects with a personal access token from your account.

Score your first 20, free.

20 daily scores · the extension · no card. Upgrades are for volume, not for unlocking the truth.

Start scoring — freeSee pricing