Every feature runs
on two scores.
Creator Score against the creator's own median. Niche Score against the whole niche. Two platforms, one engine — TikTok and YouTube Shorts, with 23,000+ TikToks indexed across 12 niches. Every tool below starts from that math, not from vibes.
Two scores. One verdict.
Every video in the index is graded against two baselines at once. A big account going big is noise; a format outperforming both its creator and its niche is a signal you can copy.
Creator Score
How far a video outperforms the creator's own median. 7.43× means this video did 7.43 times the creator's normal numbers — big account or not.
Niche Score
The same video graded against its whole niche. Separates “big because the account is big” from “big because the format is winning.”
Dual High
Both scores fire at once — the strongest signal in short-form. One click filters the entire index down to dual-high videos only.
Signals, not spreadsheets
Views, likes, shares and save-rate distilled into plain flags — Loved, High Engagement, Save-worthy, dual-high — so you read the verdict at a glance.
23,000+ TikToks, scored twice.
The corpus behind every verdict: 23,000+ videos across 12 active niches, each one graded against its creator and its niche — scores and baselines recomputed daily. Search it, browse it by pattern, or read the rolled-up reports.
Search the vault
Query by niche, format, hook type, duration or score floor — TikTok and YouTube Shorts behind a platform filter. Every result carries both scores, so sorting by “actually outperforming” is one click.
Patterns
Every video is classified against a controlled vocabulary — hook type, content format, emotion, audio. The Patterns library shows how often each value actually produces a Dual High, with the sample size next to it. Free, no gate.
Trending per niche
The top risers in each niche, re-ranked as stats refresh. Free tier sees the top 10; Pro sees 50. Public rollups live in the niche reports.
Sounds & hashtags
Niche-scoped rollups of rising sounds and hashtags over a 90-day window — velocity, classification, and how audiences act on them.
Creator baselines
Every creator carries a rolling median so scores stay honest. No baseline, no Creator Score — we never fake it with a niche average.
The structure, decoded.
A viral video is a structure wearing a topic. ViralVault breaks the structure out so you can keep the mechanics and swap in your niche.
Format anatomy
Hook → demo → payoff, broken down second-by-second — plus the underlying mechanism, the one key element, and the mistake to avoid. The headline and hook segment show on every plan; the full beat-by-beat anatomy is Pro+Ads.
Format DNA
Clustered format families with their shared traits, so you see the pattern across twenty videos instead of guessing from one.
Archetypes & mechanisms
The recurring shapes behind the winners — browsable in the open at /archetypes and /mechanisms.
Format Brief Generator
Turn a winning format into a shoot-ready brief: structure, pacing, hook options, and what to avoid. Pro+Ads adds the ad-performance data.
Steal the format, ship today.
Analysis that ends in analysis is a hobby. The create loop turns a scored video into something you can shoot this afternoon.
Guided Scriptwriter
Topic → Research → Hook → Script, resumable. Research is computed from the index — Dual High rates by hook and content type, sample sizes shown — and costs nothing. 3 scripts a month free, unlimited on Pro.
AI Hook Writer
Ready-to-shoot hooks generated from the winning structure across five angles — contrarian, listicle, POV, curiosity, meme. 3 a day free, 100 a day on Pro.
Dual-validated hooks
On Pro+Ads, hooks are cross-checked against both organic and ad performance — lines that survive the fyp and the media buy.
Boards & saves
Pin specimens to boards as you dig, then start a script straight from any saved video. Pro gets unlimited boards and saves, public board sharing, and CSV export.
Video transcripts
Spoken transcripts on Pro, pulled from TikTok's own captions — lift the pacing and phrasing, not just the first three seconds. Where no caption track exists, the field stays honestly blank.
Watched for you, on schedule.
The digging keeps running when you're not there. Your own posts, the creators you compete with, and the thresholds you care about — checked on a schedule, with the spend capped.
Your Scoreboard
Every video you post, scored against your own baseline — TikTok and YouTube Shorts on separate tabs, never averaged. Free keeps your last 10 per platform; Pro keeps the lot.
Creator Scout & Watchlist
Paste any handle and ViralVault scrapes and scores it within minutes — 1 Scout a month free (newest 6 videos revealed), 5 on Pro, 20 on Pro+Ads. Pin creators to a Watchlist and they're re-scored on a schedule.
Automations
A rule watches your Watchlist and sweeps every video that clears your thresholds into a board, once a day, under a per-day credit cap you set. Rules start paused, and activation re-checks your plan. 3 rules on Pro, 10 on Pro+Ads.
Scheduled Reports
Save a Format DNA question — these channels, this niche, this window — and get it re-answered weekly on Pro or daily on Pro+Ads. Every past run kept, so you can watch a format's DNA drift.
On the fyp, in the app, in your agent.
The scores follow you. Scroll TikTok or YouTube Shorts with the overlay on, or let an AI agent query the index directly.
Chrome extension — free
Every TikTok grid gets a dual-score badge as you scroll — including the For You page, where TikTok doesn't even show view counts — and on YouTube the badge follows you into the Shorts player. Free to install on every plan; the Niche Score is free forever, Pro unlocks the Creator Score on the same badge.
MCP for agents
A remote MCP server with 20 tools — search formats, pull scorecards, generate hooks — so Claude, Cursor or any MCP client works the index for you. Setup at /for-agents.
Ads Intelligence, organic-informed.
The +$10/mo layer for anyone monetising the algo: the same dual-scoring discipline pointed at paid creative.
Ad Format Feed
210+ ad formats clustered from real creatives, the same way the organic index is — ranked by how long brands kept them in rotation.
Ad Hook Library
Opening hooks from creatives that ran paid for a week or longer, with the dual-validated flag where organic performance agrees.
Creative Longevity Score
How long an ad creative has stayed in rotation — the closest public proxy for “this one is printing.”
Competitor Ad Tracker & Spark Ads Finder
Track up to 5 brands' ad activity, and surface organic videos with Spark-amplification potential via the Organic-to-Ad Signal.
Where each platform stands.
The same two-baseline math runs on both platforms; the surfaces are catching up in public. Here's the honest map.
| Surface | TikTok | YouTube Shorts |
|---|---|---|
| Creator Score + Niche Score + Dual High | ✓ | ✓ |
| Search (platform filter) | ✓ | ✓ |
| Dashboard feed | ✓ | ✓ |
| Your Scoreboard | ✓ | ✓ |
| Video panel — anatomy, hooks, script variants | ✓ | ✓ |
| Chrome extension overlay | ✓ | ✓ |
| Format clustering & Patterns | ✓ | — |
| Creator Scout & Watchlist | ✓ | — |
| Ads Intelligence | ✓ | — |
We list this so you find out here, not mid-workflow.
Questions, answered.
What's the difference between the Creator Score and the Niche Score?
The Creator Score grades a video against the creator's own rolling median — 7.43× means 7.43 times their normal numbers. The Niche Score grades the same video against the whole niche. Together they separate a big account being big from a format genuinely winning.
What is a Dual High?
A video whose Creator Score and Niche Score both clear the bar at once. It outperformed the creator's own baseline and the niche baseline — the strongest copy-this signal in short-form. The dual-high filter shows only these.
What do I get on the free tier?
3 scores a day, the Niche Score on every video, the Creator Score on 5 videos a day, 3 AI hook generations a day, 3 guided scripts a month, 1 Creator Scout a month with the newest 6 videos revealed, your last 10 Scoreboard videos per platform, 1 board with 10 saves, the top 10 trending videos per niche, and the Chrome extension with the Niche Score. No card required.
Does ViralVault work for YouTube Shorts?
Yes — Shorts get the same two-baseline scoring. They appear in search behind the platform filter, in the dashboard feed, on a separate Your Scoreboard tab, and the Chrome extension badges Shorts in the player. Patterns, Scout, format clustering and Ads Intelligence are still TikTok-only.
Does the Chrome extension cost anything?
No — it's free to install on every plan, including free. The Niche Score badge is free forever; a Pro license unlocks the Creator Score on the same badge.
Can AI agents use ViralVault?
Yes. ViralVault ships a remote MCP server with 20 tools — format search, creator scorecards, trending sounds, hook generation and more. Any MCP client (Claude, Cursor, Windsurf) connects with a personal access token from your account.
Score your first 3, free.
3 daily scores · the extension · no card. Upgrades are for volume, not for unlocking the truth.