FEATURES · THE FULL KIT

Every feature runs
on two scores.

One number says the video beat its own creator. The other says it beat the whole niche. When both light up, that's a Dual High — and every tool below reads off that math, across 23,000+ TikToks and YouTube Shorts.

A real TikTok scored inside ViralVault — Creator Score 5.3×, Niche Score 9.1×, 165.3K views★ DUAL HIGH
Creator Score5.3×vs their own median
Niche Score9.1×vs the whole niche
real capture — a real TikTok, its real scores
THE MODEL

Two scores. One verdict.

Every video in the index is graded against two baselines at once. A big account going big is noise; a format outperforming both its creator and its niche is a signal you can copy.

from the ViralVault film

Creator Score

How far a video beat the creator's own median — big account or not.

Niche Score

The same video against its whole niche. A big account, or a winning format?

Dual High

Both scores at once — the strongest signal in short form. One click filters the index to them.

Signals, not spreadsheets

Views, likes, shares and save-rate as plain flags: Loved, High Engagement, Save-worthy.

THE INDEX

23,000+ TikToks, scored twice.

The corpus behind every verdict: 23,000+ videos across 12 active niches, each one graded against its creator and its niche — scores and baselines recomputed daily. Search it, browse it by pattern, or read the rolled-up reports.

The search surface: Outliers · last 24h, every result carrying a Creator Score and Niche Score badge, with the TikTok / YouTube Shorts platform filter
real capture — /search, outliers · last 24h

Search the vault

Query by niche, format, hook, duration or score floor — either platform. Both scores on every result.

Patterns

How often each hook, format, emotion and audio actually produces a Dual High, with sample sizes. Free.

Trending & rollups

Top risers per niche, plus 90-day sound and hashtag rollups. Free 10, Pro 50 — or the niche reports.

Creator baselines

A rolling median per creator. No baseline, no Creator Score — never a niche average.

FORMAT INTELLIGENCE

The structure, decoded.

A viral video is a structure wearing a topic. ViralVault breaks the structure out so you can keep the mechanics and swap in your niche.

Format anatomy in the video panel: the archetype headline, the segment rail — hook, context, setup, demo, proof, CTA — and the open hook segment's mechanism, key element and avoid rows
real capture — the video panel's format anatomy

Format anatomy

Hook → demo → payoff second-by-second, plus mechanism and pitfalls. Full anatomy on Pro+Ads.

Format DNA

Clustered format families and their shared traits — the pattern across twenty videos, not one.

Archetypes & mechanisms

The recurring shapes behind the winners, open at /archetypes and /mechanisms.

Format Brief Generator

A winning format as a shoot-ready brief: structure, pacing, hooks, pitfalls. Pro+Ads adds ad data.

CREATE

Steal the format, ship today.

Analysis that ends in analysis is a hobby. The create loop turns a scored video into something you can shoot this afternoon.

TopicResearchHookScript
The Scriptwriter's research step: measured Dual High rates by hook and content type, every figure with its sample size
real capture — the research step reads the index

Guided Scriptwriter

Topic → Research → Hook → Script, resumable. 3 scripts a month free, unlimited on Pro.

AI Hook Writer

Hooks across five angles. 3 a day free, 100 on Pro. Pro+Ads cross-checks them against ads.

Boards & saves

Pin specimens as you dig, then script from a save. Pro adds unlimited boards and CSV.

Video transcripts

Spoken transcripts on Pro, from TikTok's own captions. No caption track, and the field stays blank.

TRACK

Watched for you, on schedule.

The digging keeps running when you're not there. Your own posts, the creators you compete with, and the thresholds you care about — checked on a schedule, with the spend capped.

A scheduled report: Finance outliers, daily — 30-day window, a dated run with 32 videos classified against a 6% niche Dual High baseline, and winning format combinations ranked by lift
real capture — /reports, a saved question re-answered daily

Your Scoreboard

Every video you post, against your own baseline. Separate tabs per platform. Free keeps 10.

Creator Scout & Watchlist

Paste a handle, get it scraped and scored in minutes. 1 free a month, 5 on Pro, 20 on Pro+Ads.

Automations

A rule sweeps videos over your thresholds into a board daily. 3 on Pro, 10 on Pro+Ads.

Scheduled Reports

Save a Format DNA question, re-answered weekly on Pro or daily on Pro+Ads. Every run kept.

Enough reading. Score something.

3 daily scores · the extension · no card.

Start scoring — free
EVERYWHERE YOU WORK

On the fyp, in the app, in your agent.

The scores follow you. Scroll TikTok or YouTube Shorts with the overlay on, or let an AI agent query the index directly.

from the extension demo film

Chrome extension — free

A dual-score badge on every TikTok grid — including the For You page, where TikTok shows no view counts — and on YouTube the badge follows you into the Shorts player. Free to install; Pro unlocks the Creator Score.

MCP for agents

A remote MCP server with 20 tools — search formats, pull scorecards, generate hooks — so Claude, Cursor or any MCP client works the index for you. Setup at /for-agents.

PRO+ADS

Ads Intelligence, organic-informed.

The +$10/mo layer for anyone monetising the algo: the same dual-scoring discipline pointed at paid creative.

The Ad Format Feed: clustered ad creative patterns with brand momentum, brands-running counts, and matches-organic flags
real capture — the ad format feed
Ad Format Feed210+ ad formats clustered from real creatives, ranked by how long brands kept them running.
Ad Hook LibraryOpening hooks from creatives that ran a week or longer, flagged where organic agrees.
Creative Longevity ScoreHow long a creative stayed in rotation — the closest public proxy for “this is printing.”
Competitor & Spark AdsTrack 5 brands' ad activity, and surface organic videos with Spark potential.
PLATFORMS

Where each platform stands.

The same two-baseline math runs on both platforms; the surfaces are catching up in public. Here's the honest map.

real recording — the platform filter, flipped live
SurfaceTikTokYouTube Shorts
Creator Score + Niche Score + Dual High✓✓
Search (platform filter)✓✓
Dashboard feed✓✓
Your Scoreboard✓✓
Video panel — anatomy, hooks, script variants✓✓
Chrome extension overlay✓✓
Format clustering & Patterns✓—
Creator Scout & Watchlist✓—
Ads Intelligence✓—

We list this so you find out here, not mid-workflow.

Questions, answered.

What's the difference between the Creator Score and the Niche Score?

The Creator Score grades a video against the creator's own rolling median — 7.43× means 7.43 times their normal numbers. The Niche Score grades the same video against the whole niche. Together they separate a big account being big from a format genuinely winning.

What is a Dual High?

A video whose Creator Score and Niche Score both clear the bar at once. It outperformed the creator's own baseline and the niche baseline — the strongest copy-this signal in short-form. The dual-high filter shows only these.

What do I get on the free tier?

3 scores a day, the Niche Score on every video, the Creator Score on 5 videos a day, 3 AI hook generations a day, 3 guided scripts a month, 1 Creator Scout a month with the newest 6 videos revealed, your last 10 Scoreboard videos per platform, 1 board with 10 saves, the top 10 trending videos per niche, and the Chrome extension with the Niche Score. No card required.

Does ViralVault work for YouTube Shorts?

Yes — Shorts get the same two-baseline scoring. They appear in search behind the platform filter, in the dashboard feed, on a separate Your Scoreboard tab, and the Chrome extension badges Shorts in the player. Patterns, Scout, format clustering and Ads Intelligence are still TikTok-only.

Does the Chrome extension cost anything?

No — it's free to install on every plan, including free. The Niche Score badge is free forever; a Pro license unlocks the Creator Score on the same badge.

Can AI agents use ViralVault?

Yes. ViralVault ships a remote MCP server with 20 tools — format search, creator scorecards, trending sounds, hook generation and more. Any MCP client (Claude, Cursor, Windsurf) connects with a personal access token from your account.

Score your first 3, free.

3 daily scores · the extension · no card. Upgrades are for volume, not for unlocking the truth.

Start scoring — freeSee pricing