Learn the math.

Short reads on the Outlier Score system, format anatomy, and what's actually working on TikTok right now. Designed to be read between scrolls.

Foundations

What the two scores mean

3 min · Creator Score and Niche Score answer different questions Discovery

Reading the Format Feed

3 min · Formats are clusters of structurally-similar videos Tool

Generating better openers

2 min · The Hook Writer doesn't write hooks from nothing — it studies a winning video and gives you five variants Automation

Watching creators automatically

2 min · You shouldn't have to remember to check Mental model

Why Dual Highs are the signal

2 min · A Dual High clears both the creator's bar AND the niche's bar