Learn the math.

Short reads on the Outlier Score system, format anatomy, and what's actually working on TikTok right now. Designed to be read between scrolls.

Foundations

Core mechanics

What the two scores mean

3 min · Creator Score and Niche Score answer different questionsDiscovery

Reading the Format Feed

3 min · Formats are clusters of structurally-similar videosTool

Generating better openers

2 min · The Hook Writer doesn't write hooks from nothing — it studies a winning video and gives you five variantsAutomation

Watching creators automatically

2 min · You shouldn't have to remember to checkMental model

Why Dual Highs are the signal

2 min · A Dual High clears both the creator's bar AND the niche's bar