Reading the Format Feed
Formats are clusters of structurally-similar videos. The Feed ranks them so you spot patterns before they peak.
A Format isn't a single video — it's a cluster of videos that share structural DNA: a hook pattern, a length, an audio type, a text-density profile. The clustering pipeline runs nightly and groups outlier videos into Formats automatically.
Every Format has a trend state: Rising, Peaking, or Saturated. Rising means week-over-week momentum is strong and growing — the format is being discovered. Peaking means momentum is stable around its high point — the format is at its commercial moment. Saturated means momentum has turned and the format is fading.
The right time to make a video in a format is when it's Rising or early Peaking. By the time a format is clearly Saturated, the algorithm has stopped rewarding it as a novel pattern.
Use the Niche filter to scope the Feed to your space, and watch the momentum number. The sparkline next to each Format card shows the seven-day shape — Formats with a clean upward sparkline and a Rising pill are the highest-conviction picks.