@nikkililly
33.5M views
134 top-performing before / after videos across every niche. See which industries run this format hardest and the exact hooks behind the biggest outliers.
Silent ugc is the dominant format (42% of the standouts here), the bold claim is the most common opener, the median lands at 15-30s. The biggest outlier — @nikkililly — pulled 33.5M views opening with “ahhh i think this is my fave look in a while!! @lorealparisuk #hair #skin #beau”.
Videos that combine 2-3 of these patterns typically see the strongest outlier scores.