Before / After TikToks that went viral

144 top-performing before / after videos across every niche. See which industries run this format hardest and the exact hooks behind the biggest outliers.

Silent ugc is the dominant format (44% of the standouts here), the bold claim is the most common opener, the median lands at 15-30s. The biggest outlier — @nikkililly — pulled 33.5M views opening with “ahhh i think this is my fave look in a while!! @lorealparisuk #hair #skin #beau”.

Videos that combine 2-3 of these patterns typically see the strongest outlier scores.

Viral examples

[ 9:16 ]

7869x

@nikkililly

ahhh i think this is my fave look in a while!! @lorealparisuk #hair #skin #beauty #annehathaway

33.5M views

[ 9:16 ]

4487x

@myang_1802

🫣 #makeup #trend #tiktok #beautifulwoman #foryou @Kwik

19.1M views

[ 9:16 ]

2823x

@ndochampofficial

Bodybuilder vs Beauty Influencer @onyxfitnessli who wins? @byzareefa

51.1M views

[ 9:16 ]

2365x

@_daniel.jay

As a father should.

65.5M views

[ 9:16 ]

2326x

@heart_2sara

#fry #foryou #frypage #frypg #viral #trending #care #beauty #skincare #bodycare #eyelashes #skin #serum #korean #koreanskincare #lips #heart_2sara #frypgシ #tr #xyzbca #xuhuongtiktok #v

9.9M views

[ 9:16 ]

1680x

@xx_3018

#JENNAORTEGA she's still beautiful now btw!

30.4M views

1409x

@abbie7427

独居vlog |高效管理🕐能量满格迎新年💥

6.0M views

[ 9:16 ]

1397x

@jodyliftsss

#gym #gymtransformation #legday #bodybuilding

22.7M views

[ 9:16 ]

1390x

@emqdd

thank me later 😉👍#gymtok #workoutroutine #workoutplan #workout #dicipline #motivation #gym #foryou #height

38.5M views

[ 9:16 ]

1386x

@user23648592563

#beauty #mytypeofbeauty #fy #fyp #foryou #standards

5.9M views

[ 9:16 ]

1227x

@lois_mga

ce n’est pas que la génétique#lookmaxing #glowup #gymtransformation

22.2M views

[ 9:16 ]

1148x

@tabi.fit

95 lbs to 135 :) Your sign to never give up. #gymtok #motivation #gymmotivation

31.8M views

[ 9:16 ]

1116x

@vespro.milano

#trendingvideo #couple #luxurylifestyle #fyp #menstyle #oldmoney #elegantstyle #fashiontiktok #oldmoneyaesthetic #foryou #luxury #mensoutfitideas #oldmoneyfashion #oldmoneystyle

20.2M views

[ 9:16 ]

1007x

@jackedgabe

#fyp #viral #gymtok #fitness #change #glowup #trend

27.9M views

[ 9:16 ]

918x

@zenontech

Before Easter 🤢 🤮 Vs After Easter 😍 🔥 || #tech #techtok #zenontech #setup #easter

11.2M views

[ 9:16 ]

879x

@bryanrgt1

#motivation #ecommerce #transformation #rich #dropshipping #entrepreneur

4.4M views

[ 9:16 ]

810x

@mr.glow.up_

#looksmax #face #skincare #hygiene #attractive

28.1M views

[ 9:16 ]

632x

@sirensofbooks

Back muscles and broad shoulders are just so ughh

17.5M views

588x

@marielaxfit

Day 5 - 😩🫠😵‍💫💀

16.3M views

558x

@elara2868

Built in silence… now watch the results speak. 💪

10.1M views

[ 9:16 ]

550x

@ulianavlogs

🤍 #skincare #koreanskincare #perfectskin #beauty #perfectskin #foruourpage

19.1M views

[ 9:16 ]

540x

@cwuterthanu

Ai vs my art #fyp #ai #aiart #artificialintelligence #art #artist #arttok

610.4K views

519x

@elysian.living

asmr morning routine as a nyc girly 🎀☁️ #morningroutine #asmr #nyc #nyclife #lifestyle #skincare #aesthetic #thatgirl #nycapartment #girlythings #cleangirl #motivation

18.0M views

[ 9:16 ]

516x

@iluvskincare101

photos non filtered :’) ib: @asclaeps #fyp #foryou #skincare #acne #skincareroutine #tretinoin #accutane

17.9M views

466x

@shellecepratt

now get to it 👊🏿 @DFYNE #gymmotivation #blackgymgirl #blackgirlfitness #winterarc #75hardresults #stairmasterworkout #stairmastercardio

12.9M views

[ 9:16 ]

430x

@saiyanboicuh

natural transformation… #fyp #gym #transformation

11.9M views

[ 9:16 ]

402x

@pj.tech

#tech #techtok #gamingsetup #desksetup #pc #whitesetup

4.9M views

[ 9:16 ]

375x

@eklifts1

#gym #trend #fyp #bodybuilding #transformation

6.1M views

[ 9:16 ]

370x

@finding_torikins

Haters gonna hate. #fypage #peloton #pelotonbike #pelotonmoms #bariatricsurgery #vsg #athomeworkout #weightlossmotivation #plussizefitness #weightloss #wlsjourney #weightlossprogress #weightlossjouney

6.7M views

[ 9:16 ]

308x

@treasurelaurent

came a long way #koreanskincare #acne #fyp

10.7M views

303x

@reaganmckeever

8 month transformation 🥰 #weightlosstransformation #healthyweightloss #healthyandhappy #gymgirlthings #liftheavy #fitness #fittok

8.4M views

[ 9:16 ]

271x

@michellepxt

We train more than our legs out here🤝Full fit from @Oner Active #girlswholift #fyp #xcyzba #benchpr

4.9M views

250x

@parijanofficial

The art of classy contrast ⚜️🎩

6.6M views

[ 9:16 ]

239x

@oldmoney.girl0

#skincare #glowup #skincaretips #forthegirls #water #sunscreen #gooddiet #tranformation #fypシ #foryou

8.3M views

[ 9:16 ]

238x

@veiled..light

VeileDlight - Luxe Girl 35051

4.3M views

219x

@pq252150bqx

ing to consistency is Key

7.6M views