The Before / After: 79 viral examples

Viral TikToks that open with the before / after. See which niches it wins in, the formats it pairs with, and the exact opening lines behind the biggest outliers.

Mixed is the dominant format (30% of the standouts here), the before / after is the most common opener, the median lands at 15-30s. The biggest outlier — @jackedgabe — pulled 27.9M views opening with “#fyp #viral #gymtok #fitness #change #glowup #trend ”.

Videos that combine 2-3 of these patterns typically see the strongest outlier scores.

Viral examples