The Before / After: 129 viral examples

Viral TikToks that open with the before / after. See which niches it wins in, the formats it pairs with, and the exact opening lines behind the biggest outliers.

Mixed is the dominant format (30% of the standouts here), the before / after is the most common opener, the median lands at 30-60s. The biggest outlier — @patstylemua — pulled 33.2M views opening with “Glam Makeup Look on my Textured Skin❤️”.

Videos indexed
129
Avg views
3.9M
Engagement rate
9.3%
Optimal length
30-60s
Top formats in this category
MOST COMMONBefore / After33%
Tutorial19%
Entertainment11%
Testimonial11%
Storytime9%
Educational5%
Most common hook types
MOST COMMONBefore / After100%

Videos that combine 2-3 of these patterns typically see the strongest outlier scores.

Viral examples

@patstylemua — Glam Makeup Look on my Textured Skin❤️7880x
@patstylemua
Glam Makeup Look on my Textured Skin❤️
33.2M views
[ 9:16 ]
4487x
@myang_1802
🫣 #makeup #trend #tiktok #beautifulwoman #foryou @Kwik
19.1M views
[ 9:16 ]
1680x
@xx_3018
#JENNAORTEGA she's still beautiful now btw!
30.4M views
@abbie7427 — 独居vlog |高效管理🕐能量满格迎新年💥1409x
@abbie7427
独居vlog |高效管理🕐能量满格迎新年💥
6.0M views
[ 9:16 ]
1397x
@jodyliftsss
#gym #gymtransformation #legday #bodybuilding
22.7M views
@bot.creates — Once Lost, Now found1309x
@bot.creates
Once Lost, Now found
23.7M views
[ 9:16 ]
1148x
@tabi.fit
95 lbs to 135 :) Your sign to never give up. #gymtok #motivation #gymmotivation
31.8M views
[ 9:16 ]
1116x
@vespro.milano
#trendingvideo #couple #luxurylifestyle #fyp #menstyle #oldmoney #elegantstyle #fashiontiktok #oldmoneyaesthetic #foryou #luxury #mensoutfitideas #oldmoneyfashion #oldmoneystyle
20.2M views
[ 9:16 ]
1007x
@jackedgabe
#fyp #viral #gymtok #fitness #change #glowup #trend
27.9M views
[ 9:16 ]
918x
@zenontech
Before Easter 🤢 🤮 Vs After Easter 😍 🔥 || #tech #techtok #zenontech #setup #easter
11.2M views
[ 9:16 ]
810x
@mr.glow.up_
#looksmax #face #skincare #hygiene #attractive
28.1M views
[ 9:16 ]
540x
@cwuterthanu
Ai vs my art #fyp #ai #aiart #artificialintelligence #art #artist #arttok
610.4K views
[ 9:16 ]
516x
@iluvskincare101
photos non filtered :’) ib: @asclaeps #fyp #foryou #skincare #acne #skincareroutine #tretinoin #accutane
17.9M views
@mdesings — I Built a Secret Underground Red Room 😳🔴 503x
@mdesings
I Built a Secret Underground Red Room 😳🔴
9.1M views
@mdesings — Watch This Backyard Transform Into a Paradise 🌿💧459x
@mdesings
Watch This Backyard Transform Into a Paradise 🌿💧
8.3M views
[ 9:16 ]
430x
@saiyanboicuh
natural transformation… #fyp #gym #transformation
11.9M views
[ 9:16 ]
380x
@manon.tndt2
#glowup #glowuptips #beaute #skincare #pertedepoids #sante
13.2M views
[ 9:16 ]
375x
@eklifts1
#gym #trend #fyp #bodybuilding #transformation
6.1M views
[ 9:16 ]
319x
@maaikelothmann
Recent fits <3 #outfitsoftheweek #outfitideas #styleinspo #outfitinspo #tiktokfashion
777.4K views
[ 9:16 ]
308x
@treasurelaurent
came a long way #koreanskincare #acne #fyp
10.7M views
@reaganmckeever — 8 month transformation 🥰 #weightlosstransformation #healthyweightloss #healthyandhappy #gymgirlthings #liftheavy #fitness #fittok303x
@reaganmckeever
8 month transformation 🥰 #weightlosstransformation #healthyweightloss #healthyandhappy #gymgirlthings #liftheavy #fitness #fittok
8.4M views
@maksims.tech — Last day with the 3080, sold it for a high spec 5060 (it runs much colder and quieter) #tech #techtok #rtx3080 #xiaomi #xring 262x
@maksims.tech
Last day with the 3080, sold it for a high spec 5060 (it runs much colder and quieter) #tech #techtok #rtx3080 #xiaomi #xring
3.2M views
@pq252150bqx — ing to consistency is Key 219x
@pq252150bqx
ing to consistency is Key
7.6M views
@arabellatouchstone — let’s have an all-day readathon for summer ☀️📖 ft. my Prime Day Kindle picks! (get up to 80% off select Kindle books during Prime Day, June 23-26) #ad 210x
@arabellatouchstone
let’s have an all-day readathon for summer ☀️📖 ft. my Prime Day Kindle picks! (get up to 80% off select Kindle books during Prime Day, June 23-26) #ad
775.6K views
@grace_lemire — Me n my old Toyota Camry vs the world #carculture #toyotacamry 197x
@grace_lemire
Me n my old Toyota Camry vs the world #carculture #toyotacamry
1.3M views
[ 9:16 ]
145x
@themaclanepowerwashing
Day 9 of scaling my pressure washing business to $25,000
3.2M views
@thelazyceo — Literally living proof that you shouldn’t give up. Failure is just making you stronger #businessowner #founderstory 136x
@thelazyceo
Literally living proof that you shouldn’t give up. Failure is just making you stronger #businessowner #founderstory
3.0M views
@null.monolith — Here's the difference between cash vs credit131x
@null.monolith
Here's the difference between cash vs credit
825.4K views
@theyoutubebro — Like Father like son #nickelodeon #fairlyoddparents #comedy #funny #cartoonnetwork 126x
@theyoutubebro
Like Father like son #nickelodeon #fairlyoddparents #comedy #funny #cartoonnetwork
1.3M views
[ 9:16 ]
110x
@jasminnlily_
it was time for an updated one <3
3.8M views
@notburnttoasthehe — I feel gorg 😌🥰❤️88.7x
@notburnttoasthehe
I feel gorg 😌🥰❤️
10.1M views
@saladpictures_ — Building the quietest white PC part 1 #tech #techgirl #pcbuild #pcgaming #gaming @be quiet! @AMD @GIGABYTE @ASUS North America @Kingston Technology 77.5x
@saladpictures_
Building the quietest white PC part 1 #tech #techgirl #pcbuild #pcgaming #gaming @be quiet! @AMD @GIGABYTE @ASUS North America @Kingston Technology
1.0M views
[ 9:16 ]
70.4x
@kathia101_
We tried 😅🤣😂
15.8M views
[ 9:16 ]
66.9x
@ty.sterling_
Day 43 of investing £10 into
440.9K views
@linnacheung7 — 0h → 4.5h 66.3x
@linnacheung7
0h → 4.5h
2.3M views
@gymmmmm23 — #gym #gymmotivation #coreexercises #beforeandafter #corestrength 65.0x
@gymmmmm23
#gym #gymmotivation #coreexercises #beforeandafter #corestrength
1.8M views
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