The Before / After: 240 viral examples

Viral TikToks that open with the before / after. See which niches it wins in, the formats it pairs with, and the exact opening lines behind the biggest outliers.

Mixed is the dominant format (30% of the standouts here), the before / after is the most common opener, the median lands at 30-60s. The biggest outlier — @patstylemua — pulled 33.2M views opening with “Glam Makeup Look on my Textured Skin❤️”.

Videos that combine 2-3 of these patterns typically see the strongest outlier scores.

Viral examples

10853×

@patstylemua

Glam Makeup Look on my Textured Skin❤️

33.2M views

[ 9:16 ]

6244×

@myang_1802

🫣 #makeup #trend #tiktok #beautifulwoman #foryou @Kwik

19.1M views

[ 9:16 ]

4115×

@xx_3018

#JENNAORTEGA she's still beautiful now btw!

30.4M views

3464×

@bot.creates

Once Lost, Now found

23.7M views

[ 9:16 ]

2953×

@vespro.milano

#trendingvideo #couple #luxurylifestyle #fyp #menstyle #oldmoney #elegantstyle #fashiontiktok #oldmoneyaesthetic #foryou #luxury #mensoutfitideas #oldmoneyfashion #oldmoneystyle

20.2M views

[ 9:16 ]

2233×

@digitalronel

My journey from 15 —> 19… #ecom #dropshipping #entrepreneur #viral

2.8M views

2181×

@malgbaisi_

Winter is coming ❄️☃️

5.8M views

1961×

@abbie7427

独居vlog |高效管理🕐能量满格迎新年💥

6.0M views

[ 9:16 ]

1495×

@mr.glow.up_

#looksmax #face #skincare #hygiene #attractive

28.1M views

1330×

@mdesings

I Built a Secret Underground Red Room 😳🔴

9.1M views

1279×

@anaroblesga

Me encanta ver el antes y después de mi furgo casita🤍 ¿os gusta? #vanlife #vantour #campervan #parati #fyp

4.9M views

1213×

@mdesings

Watch This Backyard Transform Into a Paradise 🌿💧

8.3M views

[ 9:16 ]

1209×

@tabi.fit

95 lbs to 135 :) Your sign to never give up. #gymtok #motivation #gymmotivation

31.8M views

[ 9:16 ]

1197×

@kathia101_

We tried 😅🤣😂

15.8M views

[ 9:16 ]

1061×

@jackedgabe

#fyp #viral #gymtok #fitness #change #glowup #trend

27.9M views

1030×

@arabellatouchstone

let’s have an all-day readathon for summer ☀️📖 ft. my Prime Day Kindle picks! (get up to 80% off select Kindle books during Prime Day, June 23-26) #ad

775.6K views

[ 9:16 ]

952×

@iluvskincare101

photos non filtered :’) ib: @asclaeps #fyp #foryou #skincare #acne #skincareroutine #tretinoin #accutane

17.9M views

[ 9:16 ]

889×

@maaikelothmann

Recent fits <3 #outfitsoftheweek #outfitideas #styleinspo #outfitinspo #tiktokfashion

777.4K views

[ 9:16 ]

860×

@themaclanepowerwashing

Day 9 of scaling my pressure washing business to $25,000

3.2M views

[ 9:16 ]

848×

@zenontech

Before Easter 🤢 🤮 Vs After Easter 😍 🔥 || #tech #techtok #zenontech #setup #easter

11.2M views

809×

@savingsilo

Transforming a Ford Transit Van to Camper part 1 #vanconversion #busconversion #build #diy #vanlife

3.1M views

806×

@thelazyceo

Literally living proof that you shouldn’t give up. Failure is just making you stronger #businessowner #founderstory

3.0M views

[ 9:16 ]

702×

@manon.tndt2

#glowup #glowuptips #beaute #skincare #pertedepoids #sante

13.2M views

632×

@lidiaa.morales

get dress with me para el mundial!! ⚽️🇲🇽 #fyp #mundial #worldcup #mexico #ootd

552.2K views

[ 9:16 ]

597×

@jodyliftsss

#gym #gymtransformation #legday #bodybuilding

22.7M views

[ 9:16 ]

569×

@treasurelaurent

came a long way #koreanskincare #acne #fyp

10.7M views

543×

@pangias.picks

I wish I found these sooner #acne #skincare #clearskin #skintific #tiktokshopcreatorpicks

10.2M views

487×

@pq252150bqx

ing to consistency is Key

8.4M views

[ 9:16 ]

452×

@saiyanboicuh

natural transformation… #fyp #gym #transformation

11.9M views

395×

@guavayogaa

🌿🌞✨Surya Namaskar B✨🌞🌿 for the vinyasa yogis and sun lovers #yoga #sunsalutationb #fyp #ytt

1.1M views

328×

@gusbusboondocks

Supercharging my electric tiny home on wheels at a Tesla supercharger 🚐⚡️

1.2M views

319×

@reaganmckeever

8 month transformation 🥰 #weightlosstransformation #healthyweightloss #healthyandhappy #gymgirlthings #liftheavy #fitness #fittok

8.4M views

296×

@morgan.on.money

It's paydayyy... this is exactly how I budget my paycheck 💸

1.6M views

275×

@marculedu

turning myself into a robot #coding #techtok #cyber #programming #electronicmusic

363.2K views

243×

@grace_lemire

Me n my old Toyota Camry vs the world #carculture #toyotacamry

1.3M views

242×

@maksims.tech

Last day with the 3080, sold it for a high spec 5060 (it runs much colder and quieter) #tech #techtok #rtx3080 #xiaomi #xring

3.2M views