@fallandchristmasarecool
117.1M views
500 top-performing entertainment videos across every niche. See which industries run this format hardest and the exact hooks behind the biggest outliers.
Mixed is the dominant format (32% of the standouts here), the bold claim is the most common opener, the median lands at 15-30s. The biggest outlier — @fallandchristmasarecool — pulled 117.1M views opening with “i love this town, so magical for christmas ”.
Videos that combine 2-3 of these patterns typically see the strongest outlier scores.