The Listicle Hook: 389 viral examples

Viral TikToks that open with the listicle hook. See which niches it wins in, the formats it pairs with, and the exact opening lines behind the biggest outliers.

Text-heavy is the dominant format (31% of the standouts here), the listicle hook is the most common opener, the median lands at 60-120s. The biggest outlier — @syx.diversao — pulled 14.3M views opening with “marketing #memes #marketing #flp #perolasbrasileiras ”.

Videos that combine 2-3 of these patterns typically see the strongest outlier scores.

Viral examples