Listicle TikToks that went viral

226 top-performing listicle videos across every niche. See which industries run this format hardest and the exact hooks behind the biggest outliers.

Text-heavy is the dominant format (28% of the standouts here), the listicle hook is the most common opener, the median lands at 60-120s. The biggest outlier — @rhymeswiththereheis — pulled 4.3M views opening with “You don’t need to code to work in tech. here are high paying business minded tec”.

Videos that combine 2-3 of these patterns typically see the strongest outlier scores.

Viral examples