Problem / Solution TikToks that went viral

352 top-performing problem / solution videos across every niche. See which industries run this format hardest and the exact hooks behind the biggest outliers.

Talking head is the dominant format (66% of the standouts here), the bold claim is the most common opener, the median lands at 30-60s. The biggest outlier — @webreathesuccess — pulled 340.2M views opening with “Your Nervous System Will Only Hold So Much Before It Breaks Down! ❤️‍🩹”.

Videos indexed
352
Avg views
2.6M
Engagement rate
8.2%
Optimal length
30-60s
Top formats in this category
MOST COMMONProblem / Solution100%
Most common hook types
MOST COMMONBold Claim47%
Problem Statement20%
Question Hook19%
Before / After4%
Secret Hack3%
Story Open2%

Videos that combine 2-3 of these patterns typically see the strongest outlier scores.

Viral examples

@webreathesuccess — Your Nervous System Will Only Hold So Much Before It Breaks Down! ❤️‍🩹49730×
@webreathesuccess
Your Nervous System Will Only Hold So Much Before It Breaks Down! ❤️‍🩹
340.2M views
@thedrewsocial — I always do this when I travel ✈️ #diy #airport #hack #travel 41819×
@thedrewsocial
I always do this when I travel ✈️ #diy #airport #hack #travel
59.3M views
@answersai.com — i need that tool😩17732×
@answersai.com
i need that tool😩
45.5M views
@victorrancour — My name’s not even Victor… If you want to make a massive money shift, start spending like the🤑rich and become a business.5582×
@victorrancour
My name’s not even Victor… If you want to make a massive money shift, start spending like the🤑rich and become a business.
7.0M views
@umtaw15 — The secret to my drama-free group trips? Structure. I don’t ‘wing it’ — I run a STRICT program. My friends love it because there’s no stress, no confusion, just vibes + memories.3597×
@umtaw15
The secret to my drama-free group trips? Structure. I don’t ‘wing it’ — I run a STRICT program. My friends love it because there’s no stress, no confusion, just vibes + memories.
5.1M views
[ 9:16 ]
3421×
@stylup_africa._
Another day to be great with the Ultimate routine. 👇
23.4M views
[ 9:16 ]
2148×
@jordantheodore
PSA: Clean your toothbrush!!! 😳#teethcare #oralhealth #toothbrush #bitvae #tiktokmademebuyit #tiktokshopfinds #gadgets @Bitvae Oral Care
13.1M views
@ledafazal — 🦀 was this crab Molting? Frozen/ Not thawed properly? Overcooked? The restaurant chain will not answer 🧐 I’ve never seen anything like this. Key notes- it did not smell bad, it definitely felt like 1959×
@ledafazal
🦀 was this crab Molting? Frozen/ Not thawed properly? Overcooked? The restaurant chain will not answer 🧐 I’ve never seen anything like this. Key notes- it did not smell bad, it definitely felt like
13.4M views
@smarteggface — The $1 to $7000 infinite Money loop #passiveincome #sidehustle #businessideas #entrepreneur #financialfreedom 1914×
@smarteggface
The $1 to $7000 infinite Money loop #passiveincome #sidehustle #businessideas #entrepreneur #financialfreedom
2.4M views
@dimaggiov — What point is it too much money😭 #foryoupage #ecommerce #dimaggiovoss #meo 1860×
@dimaggiov
What point is it too much money😭 #foryoupage #ecommerce #dimaggiovoss #meo
10.0M views
[ 9:16 ]
1834×
@negotium100
Ce qui est fort avec ce concept, c’est qu’il transforme quelque chose de banal en produit à forte valeur perçue.⬇️
2.3M views
@anuar.wealth — They didn’t run ads.1765×
@anuar.wealth
They didn’t run ads.
3.1M views
@khris.sheer — #IndeedPartner #Ad Hiring used to feel impossible; here's how Indeed changed that.1598×
@khris.sheer
#IndeedPartner #Ad Hiring used to feel impossible; here's how Indeed changed that.
4.1M views
[ 9:16 ]
1583×
@flix.twix
Обьясните кто нибудь в чем проблема #телефон #айфон #самсунг #техника #iphone16promax #phone #смартфон #samsung #techtok #tech
20.9M views
[ 9:16 ]
1515×
@negotium100
Ils ont pris une action qui dure à peine 2 secondes… et ils en ont fait un business ultra rentable. ⬇️
1.9M views
@snydexplores — Petra, one of the 7 World Wonders, is nearly empty in peak season, March 2025 🤯1269×
@snydexplores
Petra, one of the 7 World Wonders, is nearly empty in peak season, March 2025 🤯
1.8M views
[ 9:16 ]
1164×
@btb.gadgetgurumaniac
No more water splashing everywhere 💦 This thing actually works! #HomeEssentials #KitchenGadgets #LifeHack #HomeImprovement #tiktokshopping
7.1M views
[ 9:16 ]
1139×
@lucentglobe
@IKEA cheers for hooking it up 🙌 #marketingtips #cheaptok #smallbusiness #aussie #ecommerce #savemoney #hack
2.0M views
[ 9:16 ]
1111×
@valerieribon
Not kidding- these WORK. I’m so obsessed. #upgradeyourlife #holistichealing #holistichealth #wellnesshabits #wellness #cortisol #cortisolimbalance #wellnesstips #healthyhabits #glowuptips #healthyhabi
836.3K views
[ 9:16 ]
1106×
@chaelsyn
#fyp it will make you feel better #skincare #skincareroutine #skincaretips #skincareproducts #skincaretok #fypシ #4u #xyzbca
20.8M views
[ 9:16 ]
1099×
@fitnessgirl788
Postpartum recovery! Every girl does this! Have a good-looking figure. #fitness #losewight #postpartumrecovery #fyp
28.9M views
@nicoleandedden — 6 feet. That’s how much extra living space we gained by putting our bed in the ceiling 🤯1093×
@nicoleandedden
6 feet. That’s how much extra living space we gained by putting our bed in the ceiling 🤯
4.0M views
[ 9:16 ]
1058×
@delia.roamy
how did I NOT know about this??
1.5M views
@ecom_ron — is this locked in1037×
@ecom_ron
is this locked in
1.3M views
@casey.adams — In 3 hours 😭 #crypto #trading #solana #foryou #cryptotrader 824×
@casey.adams
In 3 hours 😭 #crypto #trading #solana #foryou #cryptotrader
2.0M views
@juliayuro — Patches from @Peace Out Skincare #dermatillomania #ocd #skinpickingdisorder #accutanejourney #pimplepatchremoval 809×
@juliayuro
Patches from @Peace Out Skincare #dermatillomania #ocd #skinpickingdisorder #accutanejourney #pimplepatchremoval
15.2M views
@blakeb_sells — Daily Sale 87799×
@blakeb_sells
Daily Sale 87
2.1M views
@the.koerner.office — GENIUS IDEA705×
@the.koerner.office
GENIUS IDEA
5.5M views
@maxmill_ae — How much should I charge for this? #motiongraphics #motiondesign #SaaS #aftereffects #edit 688×
@maxmill_ae
How much should I charge for this? #motiongraphics #motiondesign #SaaS #aftereffects #edit
1.6M views
@obrinvesting — One investment could change your life...link in bio🤑💰#stocktok #moneytok #finance #investing #trading #stocks #college673×
@obrinvesting
One investment could change your life...link in bio🤑💰#stocktok #moneytok #finance #investing #trading #stocks #college
3.6M views
@theonlyscarlettee — I honestly don’t even know what to do anymore at this point #finance #motivation #confidence #trading #wealth 646×
@theonlyscarlettee
I honestly don’t even know what to do anymore at this point #finance #motivation #confidence #trading #wealth
3.6M views
@madisonxtyler — “How do you leave Ollie in the RV while you're out?”641×
@madisonxtyler
“How do you leave Ollie in the RV while you're out?”
1.5M views
@thefitmamalife — Calories burner can be toxic #fatlosscoach #fitmama #weightlossjourneys #fatlosstips #fatlosshacks #fatlossworkout #cardioworkout #cardioroutine #cardioexercise #hiitworkout 629×
@thefitmamalife
Calories burner can be toxic #fatlosscoach #fitmama #weightlossjourneys #fatlosstips #fatlosshacks #fatlossworkout #cardioworkout #cardioroutine #cardioexercise #hiitworkout
4.3M views
[ 9:16 ]
624×
@sna.ke_1
الي فهم تشفيره يساعدني عجزت افك الشيفره 🥲
1.6M views
[ 9:16 ]
563×
@grizfit
Our beef should NOT look like this #gym #gymtok #fitness #fitnesstok #beef #groundbeef #butcher #farmer #cow #meat #redmeat #carnivore #nutritiondiet #nutritiontips #dietitian #wellness #health #groce
14.8M views
@itsedonna — I go back to this viral cream for a week to calm my skin whenever it is breaking out ! #inaweek #kbeauty #glassskin #skintransformation #viralkoreanskincare559×
@itsedonna
I go back to this viral cream for a week to calm my skin whenever it is breaking out ! #inaweek #kbeauty #glassskin #skintransformation #viralkoreanskincare
10.5M views
Explore related
Problem / SolutionBold ClaimProblem StatementQuestion HookBefore / AfterSecret HackStory OpenAll niches
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