Problem / Solution TikToks that went viral

137 top-performing problem / solution videos across every niche. See which industries run this format hardest and the exact hooks behind the biggest outliers.

Talking head is the dominant format (59% of the standouts here), the bold claim is the most common opener, the median lands at 30-60s. The biggest outlier — @freeflowtiktok — pulled 21.1M views opening with “Replying to @lunauss88 You guys asked so now you shall receive! 😭 Let us know w”.

Videos that combine 2-3 of these patterns typically see the strongest outlier scores.

Viral examples