Tutorial TikToks that went viral

500 top-performing tutorial videos across every niche. See which industries run this format hardest and the exact hooks behind the biggest outliers.

Talking head is the dominant format (43% of the standouts here), the bold claim is the most common opener, the median lands at 30-60s. The biggest outlier — @youdotcom — pulled 12.1M views opening with “Translate from one coding language to another! #code #coder #coderlife #coding #”.

Videos that combine 2-3 of these patterns typically see the strongest outlier scores.

Viral examples