@luxurycarusa_
21.8M views
500 top-performing tutorial videos across every niche. See which industries run this format hardest and the exact hooks behind the biggest outliers.
Talking head is the dominant format (52% of the standouts here), the bold claim is the most common opener, the median lands at 30-60s. The biggest outlier — @luxurycarusa_ — pulled 21.8M views opening with “People think this is real… but it’s actually made with AI 🤯”.
Videos that combine 2-3 of these patterns typically see the strongest outlier scores.