Tutorial TikToks that went viral

500 top-performing tutorial videos across every niche. See which industries run this format hardest and the exact hooks behind the biggest outliers.

Talking head is the dominant format (46% of the standouts here), the bold claim is the most common opener, the median lands at 30-60s. The biggest outlier — @lahong22 — pulled 92.8M views opening with “how to spend 8 hours on the train in China ##chineselanguage##chinatravel##china”.

Videos indexed
500
Avg views
8.1M
Engagement rate
9.8%
Optimal length
30-60s
Top formats in this category
MOST COMMONTutorial100%
Most common hook types
MOST COMMONBold Claim33%
Problem Statement25%
Question Hook10%
Listicle Hook8%
Story Open7%
Secret Hack6%

Videos that combine 2-3 of these patterns typically see the strongest outlier scores.

Viral examples

[ 9:16 ]
65444×
@lahong22
how to spend 8 hours on the train in China ##chineselanguage##chinatravel##chinatrainsystem##chinatrain
92.8M views
@mdesings — Underground bunker diy17439×
@mdesings
Underground bunker diy
119.3M views
@patstylemua — Glam Makeup Look on my Textured Skin❤️10853×
@patstylemua
Glam Makeup Look on my Textured Skin❤️
33.2M views
@_cookim_ — 🇰🇷+🇲🇽10130×
@_cookim_
🇰🇷+🇲🇽
69.3M views
[ 9:16 ]
10031×
@boogiebug0
I finally stopped gatekeeping — how I make these AI videos #foryoupag #fyp #viral #funnyai #tiktokfunny
83.2M views
[ 9:16 ]
9742×
@.ephxnyyl
Her base is actually insane!! || #chinesemakeup #clearskin #douyin抖音 #makeuptutorial #makeup #china #makeupartist #beauty #dontletthisflop #fyp #viral || te ID：26963290346
29.8M views
[ 9:16 ]
8496×
@luxurycarusa_
People think this is real… but it’s actually made with AI 🤯
21.8M views
@beauty.product.re3 — perfect8042×
@beauty.product.re3
perfect
24.6M views
@calleyblue — HOW TO START A DIGITAL MARKETING SIDE HUSTLE‼️ let me know what you think! I’m learning with yall so let’s do this together!!!!! #sidehustle #digitalmarketing #sidehustles 7956×
@calleyblue
HOW TO START A DIGITAL MARKETING SIDE HUSTLE‼️ let me know what you think! I’m learning with yall so let’s do this together!!!!! #sidehustle #digitalmarketing #sidehustles
13.7M views
@anika_kozlova — Save makeup tutorial #makeuphacks #beautytutorial #beautyhacks #beautytok #eyeliner 7584×
@anika_kozlova
Save makeup tutorial #makeuphacks #beautytutorial #beautyhacks #beautytok #eyeliner
23.2M views
[ 9:16 ]
7486×
@nikkililly
i dont know what was put in this song but it’s just perfection. #BeautyMakeup #EverydayMakeup #MakeupIdeas #beauty #makeup #tutorial #getreadywithme #septembersparkydeathcap
22.9M views
@exclusive_braidz — The process 6277×
@exclusive_braidz
The process
19.2M views
@nikko.montanez — Balloon towers business idea 💡 #fyp #smallbusiness 6151×
@nikko.montanez
Balloon towers business idea 💡 #fyp #smallbusiness
22.9M views
@naraazizasmith — sooo good! 5862×
@naraazizasmith
sooo good!
40.1M views
[ 9:16 ]
5360×
@livingourmemories
Tap for details ✨
7.6M views
@brooke_volpe — Idk if this is common knowledge but I hope this helps. Time to plan my next trip🙂‍↕️5219×
@brooke_volpe
Idk if this is common knowledge but I hope this helps. Time to plan my next trip🙂‍↕️
7.4M views
@vivian_jiu — Oil Haircare Routine for Silky Hair #cleangirl #haircare #aestheic #hairwash #fyp   4988×
@vivian_jiu
Oil Haircare Routine for Silky Hair #cleangirl #haircare #aestheic #hairwash #fyp  
8.0M views
@thediaryofa_esthie — Replying to @🏐Tessa🎀 unfortunately you can’t peel cement..4882×
@thediaryofa_esthie
Replying to @🏐Tessa🎀 unfortunately you can’t peel cement..
33.4M views
@snugsybuds — Comment "Bear" if you NEED this! 🧸 Great travel hack for Parents!✨ Share this video with a loving parent! #kids #bluetooth #america4725×
@snugsybuds
Comment "Bear" if you NEED this! 🧸 Great travel hack for Parents!✨ Share this video with a loving parent! #kids #bluetooth #america
6.7M views
@naraazizasmith — cravings..4122×
@naraazizasmith
cravings..
28.2M views
[ 9:16 ]
4067×
@aaronchen_official
If I woke up with zero here’s my plan to get back to 20-30k a month
5.1M views
[ 9:16 ]
3894×
@darceyangel
a green routine 💚✨ #skincare #asmr
73.2M views
@crazykoreancooking — See mom dad enjoying their first Nigerian food in next vid.3537×
@crazykoreancooking
See mom dad enjoying their first Nigerian food in next vid.
24.2M views
@american.babushka2 — All woman need makeup every day! Каждая женщина должна красиво выглядеть каждый день! #recommendations #tutorial #makeup #beauty #women 3432×
@american.babushka2
All woman need makeup every day! Каждая женщина должна красиво выглядеть каждый день! #recommendations #tutorial #makeup #beauty #women
10.5M views
@jesiraeaviles — Viral Tomato & Feta Pasta, MY WAY! 💁‍♀️ 3333×
@jesiraeaviles
Viral Tomato & Feta Pasta, MY WAY! 💁‍♀️
22.8M views
@lerabunsfun — Doing these exercises is incredible for spine mobility! The higher level that you achieve in the stretches, the better results you will see in back pain prevention!🧘‍♀️3233×
@lerabunsfun
Doing these exercises is incredible for spine mobility! The higher level that you achieve in the stretches, the better results you will see in back pain prevention!🧘‍♀️
19.7M views
@techmagnet — PS5 Pro Upgrade 🔥 #ps5pro #diy #diyproject #upcycling 3201×
@techmagnet
PS5 Pro Upgrade 🔥 #ps5pro #diy #diyproject #upcycling
21.9M views
[ 9:16 ]
3171×
@seananthonyv
makeup is for EVERYBODY!! 🫶🏼 #makeup #beauty #viralmakeup #makeuptutorial
9.7M views
@katsi_tik — A pro cooking tip from a restaurant #cookingtips #cookinghacks #cookinghack #kitchenhacks #cookingtip 3070×
@katsi_tik
A pro cooking tip from a restaurant #cookingtips #cookinghacks #cookinghack #kitchenhacks #cookingtip
21.0M views
@ianinrealtime — Been getting a lot of questions about how I go about booking travel, so I figured it was time for an all informative video. Travel tips for traveling at 18 (0:18), finding good flight deals (2:27), an2881×
@ianinrealtime
Been getting a lot of questions about how I go about booking travel, so I figured it was time for an all informative video. Travel tips for traveling at 18 (0:18), finding good flight deals (2:27), an
3.8M views
@swe3tlikecinn4mon — This one was requested a lot💋 | #fy #fyp #marketing #marketinggirl #marketinggirliess 2838×
@swe3tlikecinn4mon
This one was requested a lot💋 | #fy #fyp #marketing #marketinggirl #marketinggirliess
4.2M views
@fitfoodieselma — Healthy Chocolate Mousse🤩 #chocolatemousse #healthydessert #healthydessert #healthydesserts #healthydessertrecipes #healthytreats #chocolatelover #healthieralternative #healthieralternatives2777×
@fitfoodieselma
Healthy Chocolate Mousse🤩 #chocolatemousse #healthydessert #healthydessert #healthydesserts #healthydessertrecipes #healthytreats #chocolatelover #healthieralternative #healthieralternatives
19.0M views
@kyleistook — How to make a McDonald’s cheeseburger at home #satisfying #tiktokfood #foodhacks Ib: @Roman Michael460 2704×
@kyleistook
How to make a McDonald’s cheeseburger at home #satisfying #tiktokfood #foodhacks Ib: @Roman Michael460
18.5M views
[ 9:16 ]
2573×
@cedriklorenzen
Episode 2 | Teaching your next date how to cook. #dessert101 #datenight #foryouonly Description Below.
17.6M views
@alejayofficial — Replying to @KW here are 5 face products you would need as a beginner to get started with your makeup journey ✨😊2354×
@alejayofficial
Replying to @KW here are 5 face products you would need as a beginner to get started with your makeup journey ✨😊
7.2M views
@lazyfitchallenge — Partner Stretch for Back Tension Relief2280×
@lazyfitchallenge
Partner Stretch for Back Tension Relief
15.6M views
Explore related
TutorialBold ClaimProblem StatementQuestion HookListicle HookStory OpenSecret HackAll niches
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