@taontm
13.3M views
Review TikToks that went viral
171 top-performing review videos across every niche. See which industries run this format hardest and the exact hooks behind the biggest outliers.
Talking head is the dominant format (52% of the standouts here), the bold claim is the most common opener, the median lands at 60-120s. The biggest outlier — @taontm — pulled 13.3M views opening with “10/10 😳 #makeup #nyxlipshine #beautytok #foryou #girls”.
Videos indexed
171
Avg views
3.3M
Engagement rate
9%
Optimal length
60-120s
Top formats in this category
MOST COMMONReview100%
Most common hook types
MOST COMMONBold Claim54%
Listicle Hook13%
Question Hook12%
Problem Statement8%
Story Open6%
Before / After2%
Videos that combine 2-3 of these patterns typically see the strongest outlier scores.
Viral examples
2639x@abbeyyung
ELF has officially entered the affordable haircare space with some products that seem verryyy inspired by some of the most viral high end haircare products. So I wanted to compare the ingredients list
4.0M views
1337x@mgizqtiok
CSM Class of 2025 Undergraduate Graduation Show: Stunning Looks#DazedFashionTV #CSM #CentralSaintMartins #TikTokFashion
24.2M views
[ 9:16 ]
891x@shwinnabego
This leather goods brand Mospoke is crushing it with their content, here are some examples and why
2.2M views
[ 9:16 ]
677x@heyeaslo
6 iPhone apps I use every day right now.
2.5M views
650x@emmaluhn3
Honest FitJeans review #fitjeans #fyp #foryou #foryoupage #gym #fitness #trending #viral #review @FITJEANS
18.0M views
393x@baiicai10
Chinese Phone is crazyyy🥵#vivox300ultra #fyp #techtok #yournextcamera
4.8M views
323x@kaitlynfallasmr
Booster Pro by @medicube global is the most viral EMS facial massager on social media right now 🧖🏻♀️ Let’s try it out!
11.2M views
320x@sensei.tech
#stitch with @Chapone this mouse is so bad 🤦🏽#senseitech #tech #techtok #logitech #mouse
3.9M views
311x@elisapur
skincare dream ☁️
10.8M views
262x@maksims.tech
Last day with the 3080, sold it for a high spec 5060 (it runs much colder and quieter) #tech #techtok #rtx3080 #xiaomi #xring
3.2M views
223x@clarafrederiksenben
Bershka (some Hollister and stradivarius also) haul.🩷 y2k clothes (and some more styles too) I hope you enjoy the video! 💋🎀 #y2k #haul #fyp #ootd #y2kfashion Those are the ats of the
5.9M views
205x@j0y.s0phie
these @Cold Culture jeans are a 10/10 #fitcheck #ootdinspo #fashiontiktok #outfitideas #lipsync
5.4M views
[ 9:16 ]
199x@addicted.to.skincare
Use code SKINADDICT23 on YESSTYLE for $$ off your next purchase 💫
6.9M views
[ 9:16 ]
164x@manueltechnology
Here’s a collection of my favorite iPhone apps right now! I'm always on the lookout for new trends and apps, and I just love exploring the latest options. What are some of your favorites? 😊 #fyp #iph
2.0M views
151x@tommywinkler
What would you rate this burger?🙂↔️ #67 #foodhack #burger #thefoodguy #chef
135.6M views
149x@bee.better.company
A deep dive into Noah Becks new brand, IPHIS, the marketing mistakes I see him making which are putting the company in risk of going bankrupt, and what he can do to possibly save this brand before it’
3.3M views
148x@johnnyytech
Can this phone replace my iPhone 🤔? #googlepixel #pixel #googlepixel10proxl #tech #techtok
1.8M views
147x@thelipstickgirly
Testing the Arencia Vitamin C Booster Shot if it works under makeup @Arencia ✨ad✨ #arencia #vitaminc #serum #koreanskincare #skincare
5.1M views
140x@itsariannetorres
Letting my middle name pick my order #review #secretmenu #starbucks #trend
3.7M views
[ 9:16 ]
133x@ali517895
Cast is so fun! 🤩The best part is the character consistency—it looks exactly like me!👍 This is what AI video should be like!🥰 Once you use it, you can't go back—it's the pinnacle of AI video!" 🔥"I
2.4M views
132x@justicebuys
Number 4 is my fav 😅🫶🏼 #amazonfinds #justicebuys #amazonmusthaves #productreview #tiktokmademebuyit #tiktokshop #gadgets
22.4M views
[ 9:16 ]
130x@dermguru
these skincsre products make my life too easy and my skin too nice 😡 10/10 do not tecommend #skintok #dermguru #skincareroutine
4.5M views
[ 9:16 ]
125x@jesslourx_
BELLY OVERHANG FRIENDLY CO-ORD FOR UNDER £20!!!👏🏼👏🏼👏🏼 how stunning! Girls, DO NOT sleep on @pepandco.official at @poundland they have so many incredible pieces and it’s all really affordable 🙌
3.3M views
107x@biancaagarzaa
like a big glass of water for my skin
3.7M views
98.4x@customadventurist
Wait Until The End 😳 What Is The Best Phone In The World? 🌎 Full Results From Custom Adventurist! #BestPhone #BestSmartphone #CustomAdventurist #TechTok #PhoneComparison
1.2M views
94.9x@jamies.running
Unboxing & first walk in the Nike Mind 001 Pregame Mule -
6.3M views
92.1x@grace_lemire
if you have a hatch lmk your thoughts bc it’s like…i like it on the days I need it but $170 for an alarm clock is objectively…a lot 😅 #hatchalarmclock
607.1K views
90.6x@sunnysidefl
$140 for two people at a beachfront all-inclusive in Mexico — that's $70 a person. Multiple pools, food, and drinks included, steps from 5th Avenue. Already includes Expedia's summer sale, ends July 1
600.5K views
90.2x@fiextech
Iqoo 15r 7600mAh battery 😋 #tech #foryoupage #viral #techtok #computer #phone
1.1M views
[ 9:16 ]
90.2x@bytereview
Just a selection of tech I’ve loved since purchase. We need a switch 2 now tho 🙏🏻
1.1M views
[ 9:16 ]
89.3x@kaitlynfallasmr
THE CRAZIEST face mask I’ve ever seen by @P.CALM 😳 Holy Basil Bubble Deep Mask 🌱 You can find the link in my bio!
3.1M views
86.5x@findingfiona
korea is living in the FUTURE, this is truly the best luxury BUT afforadable spa if you’re traveling to Korea. 🤯✨🫶🏼
3.0M views
[ 9:16 ]
82.2x@homeinspector3
$600,000 New Construction
6.1M views
78.5x@dirtmonkeyforce
Look at the QUALITY STANLEY #FOODIE #KITCHEN #gadgets #cooking #fyp
13.3M views
[ 9:16 ]
69.2x@loveacup
bsjshsjs terbagus sejagat raya alam semesta🫣‼️💗 #skincare #skincareroutine #skincaretips #skincarereview #skincareproducts #eksfoliasi #sunscreen #facetology #fyp
2.4M views
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