Review TikToks that went viral

378 top-performing review videos across every niche. See which industries run this format hardest and the exact hooks behind the biggest outliers.

Talking head is the dominant format (54% of the standouts here), the bold claim is the most common opener, the median lands at 60-120s. The biggest outlier — @taontm — pulled 13.3M views opening with “10/10 😳 #makeup #nyxlipshine #beautytok #foryou #girls”.

Videos that combine 2-3 of these patterns typically see the strongest outlier scores.

Viral examples

4348×

@taontm

10/10 😳 #makeup #nyxlipshine #beautytok #foryou #girls

13.3M views

4062×

@sarastrawb

The way the clothing moves in Infinity Nikki is majestic and I could spend hours looking at it. Nothing wrong with realistic (actually realistic!) body physics but some games can go over the top. #gam

10.8M views

3673×

@justicebuys

Number 4 is my fav 😅🫶🏼 #amazonfinds #justicebuys #amazonmusthaves #productreview #tiktokmademebuyit #tiktokshop #gadgets

22.4M views

3537×

@mgizqtiok

CSM Class of 2025 Undergraduate Graduation Show: Stunning Looks#DazedFashionTV #CSM #CentralSaintMartins #TikTokFashion

24.2M views

[ 9:16 ]

3320×

@heyeaslo

6 iPhone apps I use every day right now.

2.5M views

2896×

@cozyteagames

This game is like a lovely daydream you might have while laying on the grass 😌 #whattoplay #indiegame #indiegames #cozygame #cozygames #cozygaming #relaxinggames #cozyswitchgames #cozygamergirl #game

7.7M views

2494×

@abbeyyung

ELF has officially entered the affordable haircare space with some products that seem verryyy inspired by some of the most viral high end haircare products. So I wanted to compare the ingredients list

4.0M views

2181×

@dirtmonkeyforce

Look at the QUALITY STANLEY #FOODIE #KITCHEN #gadgets #cooking #fyp

13.3M views

[ 9:16 ]

1279×

@gameranh1

What 2000 Hours of TLOU2 looks like #thelastofus2 #playstation #gameplay #fyp #foryou #thelastofus #tlou2

3.4M views

[ 9:16 ]

1253×

@shwinnabego

This leather goods brand Mospoke is crushing it with their content, here are some examples and why

2.2M views

886×

@bee.better.company

A deep dive into Noah Becks new brand, IPHIS, the marketing mistakes I see him making which are putting the company in risk of going bankrupt, and what he can do to possibly save this brand before it’

3.3M views

705×

@glenxda

Amazon phone gadget 📱📸

4.3M views

689×

@sagenferns

On my ST in BESTSELLERS! #amazomfinds #amazonbestseller #cleaningfinds #amazonmusthaves #portablewashingmachine #portablewasher #portabledryer #gadgets #helpfulgadgets #amazonmusthaves #geniusfinds

4.2M views

684×

@emmaluhn3

Honest FitJeans review #fitjeans #fyp #foryou #foryoupage #gym #fitness #trending #viral #review @FITJEANS

18.0M views

675×

@tommywinkler

What would you rate this burger?🙂‍↔️ #67 #foodhack #burger #thefoodguy #chef

135.6M views

642×

@baklaeats

Crunchy Pastries 🥭🌭🍔

11.5M views

641×

@soufyane_derdour

Lessive 3L PANDA 90 lavages : 5,99€

1.1M views

596×

@kaitlynfallasmr

Booster Pro by @medicube global is the most viral EMS facial massager on social media right now 🧖🏻‍♀️ Let’s try it out!

11.2M views

574×

@elisapur

skincare dream ☁️

10.8M views

574×

@kaitlovesit

Ok how genius! Love these for vacation! #coolingwipes #summermusthaves #coolgadgets

3.5M views

567×

@itssavannahjordan

I literally have this bag 👀 here are my thoughts as a consumer and marketing consultant on their relaunch campaign. 10/10 @BÉIS @Shay Mitchell and special shoutout to my girl @Sydney Blake Thomas you

857.8K views

555×

@karissaeats

Honey halloumi & dumplings! #nycfood#dimsum#greekfood#foodreview#smallbusiness

2.8M views

531×

@j0y.s0phie

these @Cold Culture jeans are a 10/10 #fitcheck #ootdinspo #fashiontiktok #outfitideas #lipsync

7.7M views

512×

@vvvreview688

My new paper airplane model can easily fly 300 FEET (Please help me name it) #vvvreview #papercraft #origami #bestplane #paperairplane

3.5M views

422×

@jorgemock

This Restaurant Forces you to Tip?!‼️#winstonsalem #restaurantreview #viralvideo

10.6M views

410×

@kingmel_3

As a gadget guy I had to have it.🤷🏾‍♂️ The link to purchase is in my profile. #genx #genxtiktokers #over40 #gadgets #fyp

2.5M views

[ 9:16 ]

410×

@kylekruegerr

Were you expecting that? 🤯🧪 #gravity #tech #gadget #review #future #science #gyroscope

2.5M views

407×

@clarafrederiksenben

Bershka (some Hollister and stradivarius also) haul.🩷 y2k clothes (and some more styles too) I hope you enjoy the video! 💋🎀 #y2k #haul #fyp #ootd #y2kfashion Those are the ats of the

5.9M views

[ 9:16 ]

376×

@ali517895

Cast is so fun! 🤩The best part is the character consistency—it looks exactly like me!👍 This is what AI video should be like!🥰 Once you use it, you can't go back—it's the pinnacle of AI video!" 🔥"I

2.4M views

[ 9:16 ]

367×

@addicted.to.skincare

Use code SKINADDICT23 on YESSTYLE for $$ off your next purchase 💫

6.9M views

364×

@baiicai10

Chinese Phone is crazyyy🥵#vivox300ultra #fyp #techtok #yournextcamera

4.8M views

351×

@vvvreview688

Werewolf Claws Origami #vvvreview #origami #papercraft #diy #claws

2.4M views

[ 9:16 ]

324×

@homeinspector3

$600,000 New Construction

6.1M views

295×

@sensei.tech

#stitch with @Chapone this mouse is so bad 🤦🏽#senseitech #tech #techtok #logitech #mouse

3.9M views

271×

@thelipstickgirly

Testing the Arencia Vitamin C Booster Shot if it works under makeup @Arencia ✨ad✨ #arencia #vitaminc #serum #koreanskincare #skincare

5.1M views

260×

@soufyane_derdour

3L PANDA 90 lavages : 5,99€

446.2K views