Entertainment · Before / After: the viral playbook

The 2 best-performing before / after TikToks in this niche, broken down by hook, length, and structure. Study the pattern, then run it.

Mixed is the dominant format (100% of the standouts here), the before / after is the most common opener, the median lands at 30-60s. The biggest outlier — @yavuztequiero — pulled 513.8K views opening with “Transformation 🫣”.

Videos that combine 2-3 of these patterns typically see the strongest outlier scores.

Viral examples

25.1×

@yavuztequiero

Transformation 🫣

513.8K views

2.6×

@huyentxo

Grandma found me some good products this haul 😍 @Ulta Beauty

22.4K views