Entertainment · Listicle: the viral playbook

The 3 best-performing listicle TikToks in this niche, broken down by hook, length, and structure. Study the pattern, then run it.

Mixed is the dominant format (67% of the standouts here), the listicle hook is the most common opener, the median lands at 60-120s. The biggest outlier — @blaucomedy — pulled 22.9M views opening with “STAND UP COMEDY TOUR: Palm Springs 8/2 | NYC 8/9 | Gary, IN 8/23 | Richmond 8/24”.

Videos that combine 2-3 of these patterns typically see the strongest outlier scores.

Viral examples

4432x

@blaucomedy

STAND UP COMEDY TOUR: Palm Springs 8/2 | NYC 8/9 | Gary, IN 8/23 | Richmond 8/24 | Louisville 9/6-7 | Glasgow 9/18 | Dublin 9/19 | London 9/20 | Belfast 9/21 | Manchester 9/22 | Miami 9/27-29 | Irvine

22.9M views

4.2x

@iamthemusik101

Happy Songs that are ACTUALLY DISTURBING #music #songs

2.6M views

[ 9:16 ]

1.0x

@movie.bros6

Ranking our favourite comedies ever 😂

1.1M views