Tech · Problem / Solution: the viral playbook

The 12 best-performing problem / solution TikToks in this niche, broken down by hook, length, and structure. Study the pattern, then run it.

Talking head is the dominant format (50% of the standouts here), the problem statement is the most common opener, the median lands at 30-60s. The biggest outlier — @jordantheodore — pulled 13.1M views opening with “PSA: Clean your toothbrush!!! 😳#teethcare #oralhealth #toothbrush #bitvae #tikt”.

Videos that combine 2-3 of these patterns typically see the strongest outlier scores.

Viral examples