Travel · Problem / Solution: the viral playbook

The 41 best-performing problem / solution TikToks in this niche, broken down by hook, length, and structure. Study the pattern, then run it.

Talking head is the dominant format (66% of the standouts here), the bold claim is the most common opener, the median lands at 60-120s. The biggest outlier — @thedrewsocial — pulled 59.3M views opening with “I always do this when I travel ✈️ #diy #airport #hack #travel ”.

Videos indexed

41

Avg views

2.0M

Engagement rate

7.7%

Optimal length

60-120s

Top formats in this category

MOST COMMONProblem / Solution100%

Most common hook types

MOST COMMONBold Claim44%

Question Hook27%

Problem Statement17%

Secret Hack5%

Before / After5%

Story Open2%

Videos that combine 2-3 of these patterns typically see the strongest outlier scores.

Viral examples

@thedrewsocial — I always do this when I travel ✈️ #diy #airport #hack #travel

I always do this when I travel ✈️ #diy #airport #hack #travel

@umtaw15 — The secret to my drama-free group trips? Structure. I don’t ‘wing it’ — I run a STRICT program. My friends love it because there’s no stress, no confusion, just vibes + memories.

The secret to my drama-free group trips? Structure. I don’t ‘wing it’ — I run a STRICT program. My friends love it because there’s no stress, no confusion, just vibes + memories.

@snydexplores — Petra, one of the 7 World Wonders, is nearly empty in peak season, March 2025 🤯

Petra, one of the 7 World Wonders, is nearly empty in peak season, March 2025 🤯

@nicoleandedden — 6 feet. That’s how much extra living space we gained by putting our bed in the ceiling 🤯

@nicoleandedden

6 feet. That’s how much extra living space we gained by putting our bed in the ceiling 🤯

how did I NOT know about this??

@madisonxtyler — “How do you leave Ollie in the RV while you're out?”

“How do you leave Ollie in the RV while you're out?”

@destinationinspiration — UPDATE: The listing structure has changed a bit since posting this

@destinationinspiration

UPDATE: The listing structure has changed a bit since posting this

@emily.and.christian — Give us one reason why vanlife isn’t the best lifestyle!🏔️🚐 #couple #van #lifestyle #travel #vanlife

@emily.and.christian

Give us one reason why vanlife isn’t the best lifestyle!🏔️🚐 #couple #van #lifestyle #travel #vanlife

@courtandnate — Solo female van life safety tip✨

Solo female van life safety tip✨

#japan #japantravel #japantrip #americanabroad #japantraveltips #traveltips #traveltok #fyp

@angelinajoleen_ — Für alle neuen🫶🏼 Fragen dazu gern in die Kommis!! Beantworte ALLES🤭🚐 #vanlife #camper #vantour

@angelinajoleen_

Für alle neuen🫶🏼 Fragen dazu gern in die Kommis!! Beantworte ALLES🤭🚐 #vanlife #camper #vantour

@quingable — solo van life: what I do with my cats when I go to the shop👇🏻

solo van life: what I do with my cats when I go to the shop👇🏻

@sunnysidefl — $124 for 2 people at a resort in Playa del Carmen — and it gets cheaper with the TikTok summer sale 🌴

$124 for 2 people at a resort in Playa del Carmen — and it gets cheaper with the TikTok summer sale 🌴

@marissadaily_ — 🇨🇭 Switzerland is one of the most beautiful countries I’ve ever visited… and also one of the easiest places to accidentally blow your travel budget. 💸

🇨🇭 Switzerland is one of the most beautiful countries I’ve ever visited… and also one of the easiest places to accidentally blow your travel budget. 💸

@valleymoms — 🌵✨ Arizona Staycation Spotlight: The Buttes Resort in Tempe ✨🌵

🌵✨ Arizona Staycation Spotlight: The Buttes Resort in Tempe ✨🌵

@kayli.kiing — are we taking bets on how long it’ll actually stay organized #solofemalevanlife #vanbuild #vanconversion #organizewithme

are we taking bets on how long it’ll actually stay organized #solofemalevanlife #vanbuild #vanconversion #organizewithme

@emily.and.christian — Watch this before buying a van!🚐

@emily.and.christian

Watch this before buying a van!🚐

How I stay warm living in my van in winter… ❄️🤍 #vanlife #vanconversion #vanbuild #vanlifer #vanlifestyle

@jane.and.gigi — Let us know ⬇️ if you want to book any of these! #allinclusive #luxury #traveldeals

Let us know ⬇️ if you want to book any of these! #allinclusive #luxury #traveldeals

@sunnysidefl — $151 for two people at an all-inclusive resort in Mexico — and that's with Expedia's summer deal of up to 40% off 🌴

$151 for two people at an all-inclusive resort in Mexico — and that's with Expedia's summer deal of up to 40% off 🌴

@snugsybuds — Share this with a loving parent in need! Comment "Link" if you need! ✨🧸 🩵#kids #bluetooth

Share this with a loving parent in need! Comment "Link" if you need! ✨🧸 🩵#kids #bluetooth

@annathingbutanimals — Can we start to have honest conversations about this? #solotravel

@annathingbutanimals

Can we start to have honest conversations about this? #solotravel

@nikkibitesandflights — It was time to put my words to the test and Frontier flights do in fact cost less when purchased at the airport! #travel #travelhack #budgettravel #frontierairlines #cheapflights

@nikkibitesandflights

It was time to put my words to the test and Frontier flights do in fact cost less when purchased at the airport! #travel #travelhack #budgettravel #frontierairlines #cheapflights

@scarletandseth — Vanlife chore day 🚐🧼🧹 #chores #vanlife #reset #camper #cats

@scarletandseth

Vanlife chore day 🚐🧼🧹 #chores #vanlife #reset #camper #cats

@givensloic — Is it really cheaper to holiday all December in Tunisia than living in the UK? 🏖️✨ Check out this all-inclusive deal for just £800! Say goodbye to the cold and hello to sunshine! Would you choose thi

Is it really cheaper to holiday all December in Tunisia than living in the UK? 🏖️✨ Check out this all-inclusive deal for just £800! Say goodbye to the cold and hello to sunshine! Would you choose thi

@kayli.kiing — more or less than you thought??

more or less than you thought??

@_yourgetawayconcierge — A family trip to Cancún doesn’t have to cost thousands! 🌴✈️

@_yourgetawayconcierge

A family trip to Cancún doesn’t have to cost thousands! 🌴✈️

@alexismae.xo — Help me figure out my AC situation in the van this summer! #vanlife #carliving #campervan #tinyhome #carcamping

Help me figure out my AC situation in the van this summer! #vanlife #carliving #campervan #tinyhome #carcamping

@ryleewilliams_ — This is one of the most demanding parts of vanlife 👇🏽

@ryleewilliams_

This is one of the most demanding parts of vanlife 👇🏽

@karocrafts — as a founder, it can be hard growing your business when you have a million emails to answer to and a million decisions to make. Microsoft 365 Copilot in Outlook streamlines my inbox and admin work, he

as a founder, it can be hard growing your business when you have a million emails to answer to and a million decisions to make. Microsoft 365 Copilot in Outlook streamlines my inbox and admin work, he

@dianacastellanos.dc — 🚨 JET SKI IN MALTA FOR ONLY €25 🇲🇹🌊 @WerugoApp - Malta 🇲🇹✈️

@dianacastellanos.dc

🚨 JET SKI IN MALTA FOR ONLY €25 🇲🇹🌊 @WerugoApp - Malta 🇲🇹✈️

@kayli.kiing — with all due disrespect, f*ck the comeback of skinny culture

with all due disrespect, f*ck the comeback of skinny culture

@kayli.kiing — i feel like the toiletries is always such a guessing game #solofemaletraveler #packwithme #whatsinmybag

i feel like the toiletries is always such a guessing game #solofemaletraveler #packwithme #whatsinmybag

@robonthebeach — "Albania is the new Greece"... is it worth it or bullsh*t? I did the maths and the research, and Mykonos may be mugging us off #destinationdupe #ksamil #vlore #greekisland #onthebeach

"Albania is the new Greece"... is it worth it or bullsh*t? I did the maths and the research, and Mykonos may be mugging us off #destinationdupe #ksamil #vlore #greekisland #onthebeach

@madisonbrookstravel — This is the cheapest travel deal to Japan. I’ve ever seen… 1299 gets you round-trip flights in the United States and 10 nights of accommodation and three separate locations: Osaka, Kyoto, Tokyo! If yo

@madisonbrookstravel

This is the cheapest travel deal to Japan. I’ve ever seen… 1299 gets you round-trip flights in the United States and 10 nights of accommodation and three separate locations: Osaka, Kyoto, Tokyo! If yo

@homewithfay — I hope this helps anyone who thinks Lapland is too expensive ❄️

I hope this helps anyone who thinks Lapland is too expensive ❄️

Explore related

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