Beauty · Listicle: the viral playbook

The 8 best-performing listicle TikToks in this niche, broken down by hook, length, and structure. Study the pattern, then run it.

Slideshow is the dominant format (38% of the standouts here), the listicle hook is the most common opener, the median lands at 60-120s. The biggest outlier — @hauttecouturre — pulled 1.4M views opening with “Types of beauty✨️ #fyp #beauty #women ”.

Videos that combine 2-3 of these patterns typically see the strongest outlier scores.

Viral examples