Beauty · Listicle: the viral playbook

The 8 best-performing listicle TikToks in this niche, broken down by hook, length, and structure. Study the pattern, then run it.

Slideshow is the dominant format (38% of the standouts here), the listicle hook is the most common opener, the median lands at 60-120s. The biggest outlier — @hauttecouturre — pulled 1.4M views opening with “Types of beauty✨️ #fyp #beauty #women ”.

Videos indexed
8
Avg views
1.1M
Engagement rate
10.7%
Optimal length
60-120s
Top formats in this category
MOST COMMONListicle100%
Most common hook types
MOST COMMONListicle Hook63%
Problem Statement13%
Bold Claim13%

Videos that combine 2-3 of these patterns typically see the strongest outlier scores.

Viral examples

[ 9:16 ]
46512
@hauttecouturre
Types of beauty✨️ #fyp #beauty #women
1.4M views
[ 9:16 ]
11037
@sophie_22110
Types of beauty#beauty #typesofbeauty
332.2K views
[ 9:16 ]
5449
@funny.babies113
Top 5 Baby Skin care moments #babyskincare#skincare#babyvideo#foryou#viralvideo
3.4M views
[ 9:16 ]
1517
@michellengatimin
Top five skincare products I can't live without! Minimal & to the point 🤍
946.9K views
[ 9:16 ]
1361
@hangcareskinban
Top 6 combo cấm trong skincare, càng xài da càng xấu đó nha các tình iu 🥹 #xuhuong #skincare #top #fyp #123fabe
849.0K views
[ 9:16 ]
295
@beautywithmari
what i think is betterrrr #lifestyle #healthhabits #wellness #skincare #selfcare
184.0K views
[ 9:16 ]
125
@yunique_kbeauty
glow-up routines aren’t built in one day ✨
it’s the small things you do daily, weekly & monthly 🤍
78.3K views
[ 9:16 ]
103
@haircare661
✨READ HERE✨
1.5M views
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