@morabeautyxx
180.8M views
We analysed 282 top-performing Beauty TikToks. Here are the formats, hooks, and real outlier examples driving views in this niche — scored against the niche baseline, refreshed daily. Built from 358 scored videos across 150 creators — the most complete Beauty dataset anywhere, and it grows every day.
Silent ugc is the dominant format (37% of the standouts here), the bold claim is the most common opener, the median lands at 15-30s. The biggest outlier — @morabeautyxx — pulled 180.8M views opening with “#beauty #makeup #hair #style #girls”.
Videos that combine 2-3 of these patterns typically see the strongest outlier scores.