Beauty: the TikTok formats winning right now

We analysed 1,479 top-performing Beauty TikToks. Here are the formats, hooks, and real outlier examples driving views in this niche — scored against the niche baseline, refreshed daily. Built across 732 creators, and growing daily.

Talking head is the dominant format (38% of the standouts here), the bold claim is the most common opener, the median lands at 15-30s. The biggest outlier — @morabeautyxx — pulled 180.8M views opening with “#beauty #makeup #hair #style #girls”.

Videos that combine 2-3 of these patterns typically see the strongest outlier scores.

Viral examples

[ 9:16 ]

59104×

@morabeautyxx

#beauty #makeup #hair #style #girls

180.8M views

[ 9:16 ]

15920×

@toutagirls

#foru #fyp #fairy #beauty #months #mermaid #witch enjoy🎀

48.7M views

[ 9:16 ]

10951×

@nikkililly

ahhh i think this is my fave look in a while!! @lorealparisuk #hair #skin #beauty #annehathaway

33.5M views

10853×

@patstylemua

Glam Makeup Look on my Textured Skin❤️

33.2M views

[ 9:16 ]

10722×

@raiaaa786

cute face💘 @raiaaa786 #beauty #fyp #foryou

32.8M views

[ 9:16 ]

9742×

@.ephxnyyl

Her base is actually insane!! || #chinesemakeup #clearskin #douyin抖音 #makeuptutorial #makeup #china #makeupartist #beauty #dontletthisflop #fyp #viral || te ID：26963290346

29.8M views

8042×

@beauty.product.re3

perfect

24.6M views

7584×

@anika_kozlova

Save makeup tutorial #makeuphacks #beautytutorial #beautyhacks #beautytok #eyeliner

23.2M views

[ 9:16 ]

7486×

@nikkililly

i dont know what was put in this song but it’s just perfection. #BeautyMakeup #EverydayMakeup #MakeupIdeas #beauty #makeup #tutorial #getreadywithme #septembersparkydeathcap

22.9M views

[ 9:16 ]

6800×

@maeeadore

Its just my opinion 🫶🏼 (no hate) #fyp #foryoupage #womens #beauty #everyoneisbeautiful #jessicaalba #haileybieber #mannifesting #BeautyTok

20.8M views

6277×

@exclusive_braidz

The process

19.2M views

[ 9:16 ]

6244×

@myang_1802

🫣 #makeup #trend #tiktok #beautifulwoman #foryou @Kwik

19.1M views

5296×

@shin_beautypop

#fy #fyp #makeup #beautiful #like #style #beauty

16.2M views

[ 9:16 ]

5034×

@xmodellsz

#beauty #foryoupage #viral #global #foryou #foryou #foryou

15.4M views

4988×

@vivian_jiu

Oil Haircare Routine for Silky Hair #cleangirl #haircare #aestheic #hairwash #fyp  

8.0M views

[ 9:16 ]

4577×

@awdosmm

You’re beautiful❤️ #fyp #fypシ #viral #beautystandards #beauty #countries

14.0M views

4446×

@classmate_chen

The beautiful beach should be shared with the beautiful girl#sea #landscape #beauty #seaside

13.6M views

4348×

@taontm

10/10 😳 #makeup #nyxlipshine #beautytok #foryou #girls

13.3M views

[ 9:16 ]

3988×

@cexplored

There’s beauty in the dull days.

12.2M views

[ 9:16 ]

3894×

@darceyangel

a green routine 💚✨ #skincare #asmr

73.2M views

3498×

@sophialashes_

#cosmetics #makeup #beauty #ksyoolashes #makeupguide

10.7M views

3465×

@nikkililly

i blackout from anxiety when i go on red carpets i swear lol

10.6M views

3432×

@american.babushka2

All woman need makeup every day! Каждая женщина должна красиво выглядеть каждый день! #recommendations #tutorial #makeup #beauty #women

10.5M views

3367×

@velabeauty

Skincare saturdays ✨ #beautytips

10.3M views

3250×

@rose.friederike

Halloween ASMR 🎃🕸🕷👻🎃 #halloweenasmr #asmrvideo #asmrsounds #skincareasmr #skincare #halloween

61.1M views

[ 9:16 ]

3236×

@heart_2sara

#fry #foryou #frypage #frypg #viral #trending #care #beauty #skincare #bodycare #eyelashes #skin #serum #korean #koreanskincare #lips #heart_2sara #frypgシ #tr #xyzbca #xuhuongtiktok #v

9.9M views

[ 9:16 ]

3171×

@seananthonyv

makeup is for EVERYBODY!! 🫶🏼 #makeup #beauty #viralmakeup #makeuptutorial

9.7M views

3138×

@raiaaa786

#cute #fyp #beauty #viral

9.6M views

2844×

@baby_tiana02

See beauty

8.7M views

2649×

@itsbabykelz

you’re sleeping on drugstore skincare!!! sorry I said it 👀 you don’t need to spend hundreds of $$$ on skin prep for a glass base and @loréal paris usa proves that ✨ #lorealparispartner #lorealcollage

49.8M views

2494×

@abbeyyung

ELF has officially entered the affordable haircare space with some products that seem verryyy inspired by some of the most viral high end haircare products. So I wanted to compare the ingredients list

4.0M views

2431×

@abigaillinnn

I promise you I have used this so much since it first launched & I thought I made a dent but there’s just so much product in this little cute bottle! 🍯✨🐝🤍 @Gisou #gisoupartner #gisou #hair #haircar

3.9M views

2354×

@alejayofficial

Replying to @KW here are 5 face products you would need as a beginner to get started with your makeup journey ✨😊

7.2M views

2223×

@beautymaster_wendy007

#makeup #beauty #beautyhacks #changeface #eyes

6.8M views

[ 9:16 ]

2223×

@itsnorablack

Sunny girl ☀️#brownskingirl #viral #beauty #viralvideos #virale #curlyhair

6.8M views

2027×

@azalea_1998

Ooooo IIIIIII need that sun 🌞💋❤️ #elegantstyle #beautytutorial #luxury #HotLook #beauty

6.2M views