Business · Before / After: the viral playbook

The 14 best-performing before / after TikToks in this niche, broken down by hook, length, and structure. Study the pattern, then run it.

Silent ugc is the dominant format (50% of the standouts here), the bold claim is the most common opener, the median lands at 60-120s. The biggest outlier — @bryanrgt1 — pulled 4.4M views opening with “#motivation #ecommerce #transformation #rich #dropshipping #entrepreneur ”.

Videos that combine 2-3 of these patterns typically see the strongest outlier scores.

Viral examples