@marshallhaas
3.8M views
Business · Before / After: the viral playbook
The 15 best-performing before / after TikToks in this niche, broken down by hook, length, and structure. Study the pattern, then run it.
Mixed is the dominant format (40% of the standouts here), the bold claim is the most common opener, the median lands at 30-60s. The biggest outlier — @marshallhaas — pulled 3.8M views opening with “Last year I sold my business for $52,000,000.”.
Top formats in this category
MOST COMMONBefore / After100%
Most common hook types
MOST COMMONBold Claim53%
Question Hook20%
Problem Statement13%
Before / After13%
Videos that combine 2-3 of these patterns typically see the strongest outlier scores.
Viral examples
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