Business: the TikTok formats winning right now

We analysed 1,331 top-performing Business TikToks. Here are the formats, hooks, and real outlier examples driving views in this niche — scored against the niche baseline, refreshed daily. Built across 1,180 creators, and growing daily.

Talking head is the dominant format (58% of the standouts here), the bold claim is the most common opener, the median lands at 30-60s. The biggest outlier — @haley_pavone — pulled 49.6M views opening with “Oopsie 🤭 @Shark Tank @Mr. Wonderful #sharktank #entreprenuer #femalefounder #my”.

Videos that combine 2-3 of these patterns typically see the strongest outlier scores.

Viral examples

69081x

@haley_pavone

Oopsie 🤭 @Shark Tank @Mr. Wonderful #sharktank #entreprenuer #femalefounder #mystory #startup

49.6M views

[ 9:16 ]

29387x

@freeflowtiktok

Replying to @lunauss88 You guys asked so now you shall receive! 😭 Let us know what you want us to do next! Click the LINK IN BIO to ADVERTISE WITH US💜 #adsonpads #adsforpads #healthy #women #girls

21.1M views

26045x

@x240chicx

This one might be top 💯 #240sx #s13 #jdm #cargirl #car #fy #startup #quickrelease

18.7M views

25905x

@foxandrobin

It’s a Gen Z world, I’m just their millennial boss #genz #millenialboss #millenialsoftiktok #startup

18.6M views

23677x

@chillnreel

The Sharks aren’t rednecks so they had a tough time understanding how we could sell so many Chill-N-Reels. 🤙🐟🍺 #sharktank #entrepreneur #tiktokshop #smallbusiness #realitytv #fishing #gift #startup

17.0M views

22841x

@thisisoklahoma405

This is why you support small business , they’re the owners AND the WORKERS 😤 #supportsmallbusiness #oklahoma #smallbusiness #handmade #shopsmall #shoplocal #smallbusinessowner #entrepreneur #busine

16.4M views

21588x

@brainsurgerydropout

So, so grateful for this moment. May is #BrainTumorAwarenessMonth 🧠 #STEMtok #biotech #startup #science #BrazenCreator #TikTokPartner

15.5M views

19777x

@rogueridgelife

@Kingston’s Workshop TikTok Shop is officially launched 🙌 Head on over to his page, like, share, and shop!! Show this sweet boy how the #tiktok#community does its thing! And please be kind because we

14.2M views

16852x

@youdotcom

Translate from one coding language to another! #code #coder #coderlife #coding #webdev #webdeveloper #java #python #cplusplus #tech #startup #engineering

12.1M views

16713x

@allycase1

Had one full day in SF and this is all I really wanted to do #startup #siliconvalley #layover

12.0M views

15616x

@georgiaintech

“Sell me this pen” is probably one of the most overused sales interview questions and most people completely miss the point.

15.6M views

13649x

@davinpuddle

It's been 2 years and a full head of hair since this. Stay tuned for the next video where I'll share my story on this and my personal struggles with public speaking that ultimately inspired me to star

9.8M views

13370x

@ivyentrepreneurs

the beauty in starting over #fyp #foryou #motivation #money #entrepreneur #startup #viral #rich

9.6M views

[ 9:16 ]

11978x

@dreamteampov

Bro is manually coding 2025.

8.6M views

11281x

@brian__chung

Travel first class for cheap #travel #creditcardpoints #startup #business #makemoney #travelhack #travelhacks #flyfirstclass #entrepreneurmind

8.1M views

10811x

@that_girl_in_a_blazer

What like it’s hard???? 😘

10.8M views

[ 9:16 ]

10446x

@vhiktir

Little loud… #startup #dream #lambo

7.5M views

9919x

@tylamarieofficial

Girl… the universe can only send you so many signs.

9.8M views

9889x

@x240chicx

I'll drive, you sit and look pretty #240sx #s13 #startup #quickrelease #asmr #cargirl #cartok #jdm

7.1M views

9471x

@x240chicx

I'll drive, you sit and look pretty #240sx #startup #jdm #cartok

6.8M views

9331x

@brainsurgerydropout

UPDATE: Lasker Awards often identify future Nobel Prize winners! Today, the Lasker Award went to the discovery of our drug target—integrins! WOT! 🤯🤯🤯 #STEMtok #science #biotech #startup #glioblasto

6.7M views

8774x

@omarontape

Day 3 of building the next BeReal with @karam_aboulhosn

6.3M views

8774x

@jenuinelyidk

Okayyyy let’s go #carplayhack #applecarplay #carplay #startup #meme #fyp #trending

6.3M views

8496x

@letsdriveit

Is there any better color combo for a Lamborghini Countach? #LetsDriveIt #cars #lamborghini #countach #startup #v12 #enginenoise #exhaust #exoticcars #supercars

6.1M views

8357x

@entrepreneur

All it took this founder to create a billion dollar franchise is his four sons, some hard work, and one book. #Startup #Franchise #foodandbev #restaurant #entrepreneurtok #entrepreneur

6.0M views

8078x

@jennabees_garage

Does grandpa have taste? #dodge #classic #restorationprojects #barnfind #fyp #cartok #muscle #classiccar #mopar #moparnocar #projectcar #charger #440 #rt #1968 #68 #joyride #start #startup #hot #car #

5.8M views

7908x

@thewolfofinsurance

Gotta have love for the game #sales #money #insurance #grind

7.9M views

7521x

@ivyentrepreneurs

your wings are more capable than you think #fyp #foryou #motivation #money #entrepreneur #startup #viral #rich

5.4M views

[ 9:16 ]

6964x

@just_alejandr0

Your car is cool sure, but can it do this ? 🤪 #hondahack #ironman #jarvis #marvel #10thgencivic #hondacivichatchback #startup

5.0M views

6964x

@guys_garage

Quick startup vid #bmw #e36 #startup #explosion #cars #carsoftiktok

5.0M views

5711x

@roiinmarketing

This is wild marketing. 🤯

14.1M views

5153x

@justinkan

Reply to @kevinbacon18 did we sell too soon?? #greenscreen #twitch #startup

3.7M views

5005x

@user5061490706737

Stop panic-selling when a customer says, "It’s too expensive!" 🛑#SalesTips #ClosingTechniques #SalesTraining #BusinessGrowth #StaySilent

5.0M views

4505x

@thewolfofinsurance

I think she foreignnnn… #sales #money #lifeinsurance

4.5M views

3804x

@rayyan.details

14 year old sells detailing services door to door in 1 min. #business #motivation #sales #d2drayyan

3.8M views

[ 9:16 ]

3796x

@cody_ecom

I started from nothing, anyone can do this it just depends on your work ethic. Live with no regerts :)

19.0M views