Business · Problem / Solution: the viral playbook

The 90 best-performing problem / solution TikToks in this niche, broken down by hook, length, and structure. Study the pattern, then run it.

Talking head is the dominant format (74% of the standouts here), the bold claim is the most common opener, the median lands at 60-120s. The biggest outlier — @victorrancour — pulled 7.0M views opening with “My name’s not even Victor… If you want to make a massive money shift, start spen”.

Videos indexed
90
Avg views
1.1M
Engagement rate
8.6%
Optimal length
60-120s
Top formats in this category
MOST COMMONProblem / Solution100%
Most common hook types
MOST COMMONBold Claim53%
Question Hook21%
Problem Statement16%
Secret Hack7%
Controversy2%
Before / After1%

Videos that combine 2-3 of these patterns typically see the strongest outlier scores.

Viral examples

@victorrancour — My name’s not even Victor… If you want to make a massive money shift, start spending like the🤑rich and become a business.5582×
@victorrancour
My name’s not even Victor… If you want to make a massive money shift, start spending like the🤑rich and become a business.
7.0M views
@smarteggface — The $1 to $7000 infinite Money loop #passiveincome #sidehustle #businessideas #entrepreneur #financialfreedom 1914×
@smarteggface
The $1 to $7000 infinite Money loop #passiveincome #sidehustle #businessideas #entrepreneur #financialfreedom
2.4M views
@dimaggiov — What point is it too much money😭 #foryoupage #ecommerce #dimaggiovoss #meo 1860×
@dimaggiov
What point is it too much money😭 #foryoupage #ecommerce #dimaggiovoss #meo
10.0M views
[ 9:16 ]
1834×
@negotium100
Ce qui est fort avec ce concept, c’est qu’il transforme quelque chose de banal en produit à forte valeur perçue.⬇️
2.3M views
@anuar.wealth — They didn’t run ads.1765×
@anuar.wealth
They didn’t run ads.
3.1M views
[ 9:16 ]
1515×
@negotium100
Ils ont pris une action qui dure à peine 2 secondes… et ils en ont fait un business ultra rentable. ⬇️
1.9M views
[ 9:16 ]
1139×
@lucentglobe
@IKEA cheers for hooking it up 🙌 #marketingtips #cheaptok #smallbusiness #aussie #ecommerce #savemoney #hack
2.0M views
@ecom_ron — is this locked in1037×
@ecom_ron
is this locked in
1.3M views
@blakeb_sells — Daily Sale 87799×
@blakeb_sells
Daily Sale 87
2.1M views
@the.koerner.office — GENIUS IDEA705×
@the.koerner.office
GENIUS IDEA
5.5M views
@maxmill_ae — How much should I charge for this? #motiongraphics #motiondesign #SaaS #aftereffects #edit 688×
@maxmill_ae
How much should I charge for this? #motiongraphics #motiondesign #SaaS #aftereffects #edit
1.6M views
@tylamarieofficial — It’s 2026…no one actually needs to rely on their 9-5 right now. Comment “SASSIE” and I’ll send you the guide to official launch your SAAS journey!! 🩷 #makemoneyonline #successfulwomen #wealth #viral 339×
@tylamarieofficial
It’s 2026…no one actually needs to rely on their 9-5 right now. Comment “SASSIE” and I’ll send you the guide to official launch your SAAS journey!! 🩷 #makemoneyonline #successfulwomen #wealth #viral
549.2K views
[ 9:16 ]
225×
@abbyxconway
stop chasing views and brand deals and start focusing on things that you can control like good content and affiliate links and I promise you’ll start to make a lot more !!
394.7K views
@nickjayala — When somebody asks for a discount, never say yes and never say no. Say this194×
@nickjayala
When somebody asks for a discount, never say yes and never say no. Say this
723.0K views
@oliviapercoco — Replying to @cath.aussie.adventurer 🧡🧡🧡 is this the best business model to start in 2025?🙌🏼🙈150×
@oliviapercoco
Replying to @cath.aussie.adventurer 🧡🧡🧡 is this the best business model to start in 2025?🙌🏼🙈
804.8K views
@mariahcrose — You know what would protect women? Holding cis men accountable for their violence against women (trans women included) 😁 #sophiecunningham #transrightsarehumanrights #womeninsports #hoopsforhotties #147×
@mariahcrose
You know what would protect women? Holding cis men accountable for their violence against women (trans women included) 😁 #sophiecunningham #transrightsarehumanrights #womeninsports #hoopsforhotties #
184.3K views
[ 9:16 ]
142×
@oliviapercoco
This video has the potential to make you thousands of $$. STOP SCROLLING!! Head to my bio for more information🫶🏼
764.8K views
[ 9:16 ]
140×
@macro.3d2
This Woden Boards Business Idea is Printing
522.7K views
@homeinspector3 — This new construction looked perfect at first glance, but the inspection revealed a different story. Hidden defects, moisture concerns, and workmanship issues can turn a dream home into a costly surpr127×
@homeinspector3
This new construction looked perfect at first glance, but the inspection revealed a different story. Hidden defects, moisture concerns, and workmanship issues can turn a dream home into a costly surpr
2.4M views
[ 9:16 ]
115×
@ongpinalexis
i got a plan tho #marketing #marketingstudent #college #portfolio #noexperience
201.5K views
[ 9:16 ]
108×
@everythingbusinesss
I hope you stop being a boring business owner
403.3K views
@sergiulaslau — 🚫 Dacă încă folosești Temu sau Trendyol pentru business, pierzi bani 105×
@sergiulaslau
🚫 Dacă încă folosești Temu sau Trendyol pentru business, pierzi bani
563.1K views
@buhaistrikalo — Claude Code может сжигать токены ещё до первой задачи, пока заново разбирается в вашем проекте.103×
@buhaistrikalo
Claude Code может сжигать токены ещё до первой задачи, пока заново разбирается в вашем проекте.
183.5K views
@alexisanddean — Why is Trump threatening to bomb Oman? #straitofhomuz #trump #oil #wariniran #iran 98.9×
@alexisanddean
Why is Trump threatening to bomb Oman? #straitofhomuz #trump #oil #wariniran #iran
315.9K views
@your_cleaningcoach — You don’t need 40+ clients or 12-hour days to hit six figures as a solo cleaner.87.8×
@your_cleaningcoach
You don’t need 40+ clients or 12-hour days to hit six figures as a solo cleaner.
235.0K views
@kylercheatham — I use the product I paid for and now I owe you more money. Awesome. #saas #digitaltransformation #businesssystems #techtok #devops 84.7×
@kylercheatham
I use the product I paid for and now I owe you more money. Awesome. #saas #digitaltransformation #businesssystems #techtok #devops
137.0K views
@soufyane_derdour — Tu as trompé ta femme ?60.9×
@soufyane_derdour
Tu as trompé ta femme ?
104.4K views
@abu_powerpoint — I don’t care how small your business is… promote it below in the comments.59.4×
@abu_powerpoint
I don’t care how small your business is… promote it below in the comments.
221.1K views
[ 9:16 ]
54.4×
@millionare_itm
SAAS is an underrated side hustle where you can make a lot of money. You need to keep an eye on it
88.0K views
@danyella_digital — Voi ăștia care vă ocupați cu 51.8×
@danyella_digital
Voi ăștia care vă ocupați cu
91.0K views
@scenedrone — Já imaginou apresentar seu terreno assim?50.9×
@scenedrone
Já imaginou apresentar seu terreno assim?
958.6K views
@kellanhenneberry — This side hustle is insane44.1×
@kellanhenneberry
This side hustle is insane
48.8K views
[ 9:16 ]
26.2×
@sarahadekolaspeaks
This one shift made me more money and mentally rich than anything else…
84.2K views
@the.koerner.office — Why Wait For Customers To Walk By?24.7×
@the.koerner.office
Why Wait For Customers To Walk By?
25.5K views
@officialloucameron — It will be worth it #waystomakeextramoney #economy #sidehustle #poverty #sidehustles 19.6×
@officialloucameron
It will be worth it #waystomakeextramoney #economy #sidehustle #poverty #sidehustles
34.5K views
@homeinspector3 — Looks perfect... until we uncover the hidden rot. 😳16.4×
@homeinspector3
Looks perfect... until we uncover the hidden rot. 😳
309.6K views
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