Finance · Problem / Solution: the viral playbook

The 9 best-performing problem / solution TikToks in this niche, broken down by hook, length, and structure. Study the pattern, then run it.

Talking head is the dominant format (78% of the standouts here), the bold claim is the most common opener, the median lands at 60-120s. The biggest outlier — @casey.adams — pulled 2.0M views opening with “In 3 hours 😭 #crypto #trading #solana #foryou #cryptotrader ”.

Videos that combine 2-3 of these patterns typically see the strongest outlier scores.

Viral examples