Finance: the TikTok formats winning right now

We analysed 1,081 top-performing Finance TikToks. Here are the formats, hooks, and real outlier examples driving views in this niche — scored against the niche baseline, refreshed daily. Built across 549 creators, and growing daily.

Talking head is the dominant format (49% of the standouts here), the bold claim is the most common opener, the median lands at 60-120s. The biggest outlier — @yeti_dyor — pulled 97.4M views opening with “Part 8: 🥲”.

Videos that combine 2-3 of these patterns typically see the strongest outlier scores.

Viral examples

40132×

@yeti_dyor

Part 8: 🥲

97.4M views

7956×

@calleyblue

HOW TO START A DIGITAL MARKETING SIDE HUSTLE‼️ let me know what you think! I’m learning with yall so let’s do this together!!!!! #sidehustle #digitalmarketing #sidehustles

13.7M views

7010×

@theschoolofhardknocks

The $80 MILLION woman 🤯 I interviewed a private equity mogul in Nigeria and I asked her how she got RICH! I asked Adesuwa Rhodes the number one lesson about money she learned after managing over $80

37.7M views

4530×

@ecomtrick

#greenscreen winning side hustle idea #smallbusinessowner #amazonfbaseller #sidehustle

7.8M views

3585×

@marilynl69

Dont be this guy bros #crypto #tradingmemecoins #memecoins

8.7M views

3420×

@cryptolion06

If you want to learn about cryptos and make money, click on the link on my homepage to learn more

8.3M views

2740×

@beccaxbloom

Come plane shopping with me! ❤️🪽🪽 #plane #jet #gulfstream #challenger #privatejet

17.1M views

[ 9:16 ]

2580×

@nitrotrades

#trading #stocks #investing #crypto #forex #stockmarket

13.8M views

2372×

@beccaxbloom

I don't normally address things like this - will prob delete this l8tr

14.8M views

2241×

@ezelwrlds

45k/Month as a Girl Reseller #reselling #girlreseller #forthegirls #sidehustle #fyp

6.6M views

2003×

@beccaxbloom

💸💸💸 I know this isn't my normal content, hopefully someone finds this to be helpful 📈🧧 #finance #finance101 #moneytok #investingforbeginners #moneytips

12.5M views

1978×

@cryptoginger1

The moment you touch that wallet and use it would be insane 😅😬 #bitcoin #crypto #cryptocurrencies #btc #trading

4.8M views

1843×

@beccaxbloom

Hopefully this isn't too soon lol #breakup #toxicrelationship #candy #fashiongirl #vancleef

11.5M views

1772×

@traders_notes_team

Trading Strategy 📈

4.3M views

[ 9:16 ]

1607×

@steven

Bitcoin could face a problem no one can ignore

3.9M views

[ 9:16 ]

1543×

@lornajanex

#finance #financetrustfund #lookingforamaninfinance #fyp #lookingforaman

8.3M views

1319×

@casey.adams

Bitcoin makes history 😱 #crypto #bitcoin #foryou #tradingcrypto #trading

3.2M views

1236×

@focus_yourself2

Market Crash 💥 🥲

3.0M views

1138×

@beccaxbloom

👀💸💸 #finance #money #stocks #finance101 #stockstowatch

7.1M views

1085×

@steven

Are we confusing how important AI is with how safe it is to invest in?

5.8M views

1030×

@hou.404

treder pemula #fypシ #crypto #forextrading #sahampemula

2.5M views

1026×

@beccaxbloom

🌅💛🌅 #grwm #fyp #ootd #zimmermann #fashiongirlies

6.4M views

994×

@beccaxbloom

Mind you it's 90 degrees outside🙂

6.2M views

994×

@beccaxbloom

🦮🦮

6.2M views

989×

@marilynl69

Be ready for trump to come in office! #memecoins #crypto #trump #trumpmemecoin

2.4M views

[ 9:16 ]

911×

@tyfinancial

Make use of this time off by updating your resume! If you have any questions, feel free to comment!

4.9M views

824×

@casey.adams

In 3 hours 😭 #crypto #trading #solana #foryou #cryptotrader

2.0M views

817×

@beccaxbloom

Court OOTD 🎀👜👩🏻‍⚖️#court #valentino #ootd #fashiongirl #luxuryhaul

5.1M views

817×

@beccaxbloom

What stays & what goes - evening bag edition 🌙✨🌝⭐️🌌 #whatsinmybag #loewe #schiapparelli #doen #vancleef

5.1M views

[ 9:16 ]

781×

@youraveragefinancebro

You wouldnt last 5 minutes 😬 #debitsandcredits #accounting #accountant #businessmajor #finance #financebro #accountingstudent #businessstudent

4.2M views

744×

@lvyanimation

When you identify as transfinancial #foryoupagе #relatablevideos #finance #fyp #corporatelife

4.0M views

735×

@jands.unfiltered

Day in the life of 2 teenagers running two businesses #dayinthelife #youngentrepreneur #sidehustle #entreprenuer #youngandambitious

2.2M views

725×

@americanincome

New York City,NY📍#fyp #finance #salary #college #ivyleague #career #job

3.9M views

[ 9:16 ]

700×

@livedigui

@diguionct #crypto #rich #motivation

1.7M views

689×

@beccaxbloom

The ring everyone's mad about👉🏼👈🏼👀 #highjewelry #jewelrytok #jewelrytour #vancleef #cartier

4.3M views

673×

@obrinvesting

One investment could change your life...link in bio🤑💰#stocktok #moneytok #finance #investing #trading #stocks #college

3.6M views