Finance · Review: the viral playbook

The 9 best-performing review TikToks in this niche, broken down by hook, length, and structure. Study the pattern, then run it.

Talking head is the dominant format (56% of the standouts here), the listicle hook is the most common opener, the median lands at 60-120s. The biggest outlier — @grace_lemire — pulled 607.1K views opening with “if you have a hatch lmk your thoughts bc it’s like…i like it on the days I need ”.

Videos that combine 2-3 of these patterns typically see the strongest outlier scores.

Viral examples

114×

@grace_lemire

if you have a hatch lmk your thoughts bc it’s like…i like it on the days I need it but $170 for an alarm clock is objectively…a lot 😅 #hatchalarmclock

607.1K views

45.9×

@richnerdfinance

Ranking investing apps! 😎

245.4K views

24.1×

@richnerdfinance

Ranking credit cards. Comment your favorite card below!

129.4K views

7.8×

@finance.and.quant

UBS stands out as the best bank in the world because it combines enormous global scale with more than 160 years of Swiss banking expertise. It is the world’s largest truly global wealth manager, givin

51.6K views

6.5×

@ociouswagnerfinances

3 best stocks to buy tomorrow Tuesday August 4th #stocks #investing

53.7K views

4.5×

@roshawnsilva

Which Amex credit card is better? The cobalt, gold or the platinum?

24.2K views

2.7×

@bella.dane

@Saltair Body’s newest product 👀 these scrubs are so good! #saltairpartner #saltair

14.2K views

2.5×

@stastalksstocks

Bloom Energy EXPLODING! Time To BUY?🤔

13.4K views

1.2×

@anthonydaloise

My honest ranking of cryptos. Let me know how I did which ones I missed for a part 2!

2.9K views