@heyeaslo
2.5M views
The 42 best-performing review TikToks in this niche, broken down by hook, length, and structure. Study the pattern, then run it.
Talking head is the dominant format (45% of the standouts here), the bold claim is the most common opener, the median lands at 30-60s. The biggest outlier — @heyeaslo — pulled 2.5M views opening with “6 iPhone apps I use every day right now.”.
Videos that combine 2-3 of these patterns typically see the strongest outlier scores.