Beauty · Before / After: the viral playbook

The 38 best-performing before / after TikToks in this niche, broken down by hook, length, and structure. Study the pattern, then run it.

Silent ugc is the dominant format (45% of the standouts here), the before / after is the most common opener, the median lands at 15-30s. The biggest outlier — @nikkililly — pulled 33.5M views opening with “ahhh i think this is my fave look in a while!! @lorealparisuk #hair #skin #beau”.

Videos that combine 2-3 of these patterns typically see the strongest outlier scores.

Viral examples

[ 9:16 ]

7869x

@nikkililly

ahhh i think this is my fave look in a while!! @lorealparisuk #hair #skin #beauty #annehathaway

33.5M views

[ 9:16 ]

4487x

@myang_1802

🫣 #makeup #trend #tiktok #beautifulwoman #foryou @Kwik

19.1M views

[ 9:16 ]

2326x

@heart_2sara

#fry #foryou #frypage #frypg #viral #trending #care #beauty #skincare #bodycare #eyelashes #skin #serum #korean #koreanskincare #lips #heart_2sara #frypgシ #tr #xyzbca #xuhuongtiktok #v

9.9M views

1409x

@abbie7427

独居vlog |高效管理🕐能量满格迎新年💥

6.0M views

[ 9:16 ]

1386x

@user23648592563

#beauty #mytypeofbeauty #fy #fyp #foryou #standards

5.9M views

[ 9:16 ]

810x

@mr.glow.up_

#looksmax #face #skincare #hygiene #attractive

28.1M views

[ 9:16 ]

550x

@ulianavlogs

🤍 #skincare #koreanskincare #perfectskin #beauty #perfectskin #foruourpage

19.1M views

519x

@elysian.living

asmr morning routine as a nyc girly 🎀☁️ #morningroutine #asmr #nyc #nyclife #lifestyle #skincare #aesthetic #thatgirl #nycapartment #girlythings #cleangirl #motivation

18.0M views

[ 9:16 ]

516x

@iluvskincare101

photos non filtered :’) ib: @asclaeps #fyp #foryou #skincare #acne #skincareroutine #tretinoin #accutane

17.9M views

[ 9:16 ]

308x

@treasurelaurent

came a long way #koreanskincare #acne #fyp

10.7M views

[ 9:16 ]

239x

@oldmoney.girl0

#skincare #glowup #skincaretips #forthegirls #water #sunscreen #gooddiet #tranformation #fypシ #foryou

8.3M views

219x

@pq252150bqx

ing to consistency is Key

7.6M views

[ 9:16 ]

156x

@loveacup

lucuu bgtt pinkyy skincaree💗🌷🌸 #skincare #skincareroutine #selfcare #glowingskin #glassskin #xyzbca #4u

5.4M views

[ 9:16 ]

133x

@hairwithblessing

Ready to dominate🥰 Feel the bounce

567.4K views

[ 9:16 ]

72.7x

@davemart11

The @beautytribe_gh Ate 100% . Like this is so beautiful 😍.#fyp #davemart11 #goviral #beauty #valwntines

309.4K views

66.3x

@linnacheung7

0h → 4.5h

2.3M views

54.8x

@alim_kh0

Getting blond hair !! #lemon #hair

1.9M views

[ 9:16 ]

49.0x

@x0ppi

Yes/no all of my skincare i used in 2025 ✨

1.7M views

40.3x

@moskinatelier

POV: your glow got better with just one product 🤩

1.4M views

[ 9:16 ]

34.2x

@elysium_j

Cc: @msquynhthie #elysiumj #dcreators🎬 #blackhistorymonth #makeup #beautytok #softglam #makeuptutorial #beauty #teamtennie #naijablive #naijabeauty #beautyboy #beautyboyschallenge #viral #makeuptrans

145.8K views

26.5x

@moskinatelier

POV: Your skin goes from dry, rough, and thirsty to soft, plump, and glowing ✨💧

919.5K views

23.0x

@patstylemua

red lips+1🫦❤️

96.9K views

[ 9:16 ]

19.4x

@samanthapagar

as part of my high maintenance to stay low maintenance routine 🤍✨ #beautytreatments #beautyprocedures #selfcare #beautytok #facials

82.5K views

18.9x

@alim_kh0

Straight hair to curly hair #hairstyle #curlyhair #natural

655.4K views

[ 9:16 ]

13.7x

@alim_kh0

Vogue glowy skin #skincare #model

474.5K views

[ 9:16 ]

12.8x

@elainamich

Morning grwm asmr 🩷🫧

444.1K views

11.4x

@clevysdiary

#koreanskincare The Korean Skincare Effect! You can see #darkspots #hyperpigmentation #acnescars #skincare @VT Cosmetics US

396.3K views

11.4x

@lana.sweeet

Meow? 👀

1.3M views

7.7x

@miharu.ahhui

How far can makeup transform a face? Watch until the end…👩🏻‍🦲🖤#makeuptutorial #makeuptransformation #cosplaymakeup #makeupartist #makeuptok

874.2K views

[ 9:16 ]

7.5x

@x0ppi

best combo brightening 🏆

258.6K views

[ 9:16 ]

7.1x

@kimtrpukxmi

#skincare #skincareandtakecare #skincaretiktok ⛅️🌙

244.8K views

[ 9:16 ]

5.7x

@palmmyy26

แต่งลุคนี้กันนนน#fypシ #fyp #foryou #fun #makeup #makuplook #masukberanda #makemefamous #look #tiktok #tiktokindia #tiktoknews #style #kpop #kpopfyp #bewtifull #bewti #love #idol #girls

644.7K views

[ 9:16 ]

5.6x

@palmmyy26

แต่งลุคนี้กันน#fypシ #fyp #foryou #fun #makeup #makuplook #masukberanda #makemefamous #tiktok #tiktokindia #tiktoknews #bewtifull #bewti #girls #look #kpop #kpopfyp #style #love #เครื่องสําอาง #พิกัดใน

636.2K views

3.6x

@forteglamour22

Confidence restored. A reminder

412.6K views

[ 9:16 ]

3.0x

@systerolivia

Can’t believe those pics are 3 years old #acne #skincareroutine

104.3K views

2.8x

@itsrain777_

Did she eat? 👀 CAN WE TALK ABOUT THE BEAR THO 😭🥹 #transition #pressons #pompompurin #polkadots #pastelyellow cute kawaii nails transformation

1.6M views