@nikkililly
33.5M views
The 22 best-performing before / after TikToks in this niche, broken down by hook, length, and structure. Study the pattern, then run it.
Silent ugc is the dominant format (45% of the standouts here), the before / after is the most common opener, the median lands at 15-30s. The biggest outlier — @nikkililly — pulled 33.5M views opening with “ahhh i think this is my fave look in a while!! @lorealparisuk #hair #skin #beau”.
Videos that combine 2-3 of these patterns typically see the strongest outlier scores.