Beauty · Problem / Solution: the viral playbook

The 9 best-performing problem / solution TikToks in this niche, broken down by hook, length, and structure. Study the pattern, then run it.

Talking head is the dominant format (78% of the standouts here), the bold claim is the most common opener, the median lands at 30-60s. The biggest outlier — @chaelsyn — pulled 20.8M views opening with “#fyp it will make you feel better #skincare #skincareroutine #skincaretips #skin”.

Videos that combine 2-3 of these patterns typically see the strongest outlier scores.

Viral examples