Beauty · Tutorial: the viral playbook

The 233 best-performing tutorial TikToks in this niche, broken down by hook, length, and structure. Study the pattern, then run it.

Talking head is the dominant format (58% of the standouts here), the problem statement is the most common opener, the median lands at 60-120s. The biggest outlier — @patstylemua — pulled 33.2M views opening with “Glam Makeup Look on my Textured Skin❤️”.

Videos that combine 2-3 of these patterns typically see the strongest outlier scores.

Viral examples

7880x

@patstylemua

Glam Makeup Look on my Textured Skin❤️

33.2M views

[ 9:16 ]

7000x

@.ephxnyyl

Her base is actually insane!! || #chinesemakeup #clearskin #douyin抖音 #makeuptutorial #makeup #china #makeupartist #beauty #dontletthisflop #fyp #viral || te ID：26963290346

29.8M views

5779x

@beauty.product.re3

perfect

24.6M views

5450x

@anika_kozlova

Save makeup tutorial #makeuphacks #beautytutorial #beautyhacks #beautytok #eyeliner

23.2M views

[ 9:16 ]

5379x

@nikkililly

i dont know what was put in this song but it’s just perfection. #BeautyMakeup #EverydayMakeup #MakeupIdeas #beauty #makeup #tutorial #getreadywithme #septembersparkydeathcap

22.9M views

4510x

@exclusive_braidz

The process

19.2M views

2467x

@american.babushka2

All woman need makeup every day! Каждая женщина должна красиво выглядеть каждый день! #recommendations #tutorial #makeup #beauty #women

10.5M views

[ 9:16 ]

2279x

@seananthonyv

makeup is for EVERYBODY!! 🫶🏼 #makeup #beauty #viralmakeup #makeuptutorial

9.7M views

[ 9:16 ]

2110x

@darceyangel

a green routine 💚✨ #skincare #asmr

73.2M views

1691x

@alejayofficial

Replying to @KW here are 5 face products you would need as a beginner to get started with your makeup journey ✨😊

7.2M views

1597x

@beautymaster_wendy007

#makeup #beauty #beautyhacks #changeface #eyes

6.8M views

1456x

@azalea_1998

Ooooo IIIIIII need that sun 🌞💋❤️ #elegantstyle #beautytutorial #luxury #HotLook #beauty

6.2M views

[ 9:16 ]

997x

@focusmodeon

#atractivo #vaseline #skincare #glowup #looksmax #fyp #looksmaxing #menessentials

34.6M views

923x

@kayli.boyle

the hair care routine that keeps my hair healthy ✨

1.4M views

[ 9:16 ]

579x

@vanilla_swirlxx

Replying to @Hungry Heart Home - Wren i love that yall are loving vani cream + castor oil!! 🫶🏼 heres another affordable nighttime skin care routine

20.1M views

487x

@shamiebirungi19

Been doing this coffee + egg white mask for a while now and it still leaves my skin feeling sooo smooth 😭✨

16.9M views

476x

@danielleathena

My haircare routine for sleeping🤍 folllow for hair tutorials #hair #hairtok #haircare #longhair #haircareroutine

721.7K views

431x

@layallure

Correct skin care order👀 #asmrskincare #nightroutine #makeup #beauty #asmrbeauty

49.1M views

421x

@nataliekilbourne

Part 2 The PEEL! You guys. It makes the mini brands plastic ripping noise. Follow me for more beauty tips. Haha Knox gelatine face mask. #peeloffmask #peeling #facemask #beautytips #knoxgelatine #skin

14.6M views

412x

@lafernandesss

Parte 9 | Gua Sha realmente funciona e melhora muito a definição do rosto! Não vivo sem ✨

14.3M views

[ 9:16 ]

409x

@thatgirlsxsm

Tranquila, subiré más tips para ponerte más bella de lo que eres #viral #parati #skincare #tips #glowup

14.2M views

399x

@wlfoxy

Braided Heatless Waves ✨

1.7M views

[ 9:16 ]

380x

@manon.tndt2

#glowup #glowuptips #beaute #skincare #pertedepoids #sante

13.2M views

377x

@ladyblue_official

Better haircare without overpaying for the brand name #elegant #elegance #elegantstyle #howtolookexpensive #quietluxury

570.8K views

314x

@amyflamy1

Angry Amy🤯 Gurwm!!

10.9M views

265x

@myttsfindsss

if your pores are always congested, START HERE 🫐🫧💦

9.2M views

[ 9:16 ]

259x

@chxrry.glowy

@anua_global #anua #doublecleansing #doublecleanse #anuacleansingoil #cleansingoil #makeupremover #cleansing #skincareroutine #koreanskincare #ulta #ultaskintok #sephora #foryou #skinprep #bumpyskin #

9.0M views

[ 9:16 ]

239x

@hudsonsqrd

Do this for acne! #kbeauty #koreanskincare #clovewater #ricetoner

8.3M views

222x

@nancychel

Clear skin routine 🥰

7.7M views

[ 9:16 ]

212x

@aythewigstylist

Created this beauty 😍😍

904.0K views

[ 9:16 ]

179x

@summercooljinny

asmr night routine 💤 skin’s been a bit sensitive lately so focusing on calming and repair tonight 🫧

6.2M views

168x

@mindaylee_

NO AD NO MONEY HOME DIY HAIRCARE ! ! I tried many time and it works + I want to share with you tok tok tok 💟💟

254.6K views

164x

@milkydew

This acne boba cream is too precious to waste 💜🧋I reuse as prop + I always put it on a clean face #acne #bobacream #koreanskincare #skincaretips #acnetips #clearskin #overconsumption #skincarelover

5.7M views

[ 9:16 ]

164x

@mysistersskin

These are the 4 things I do consistently in my skincare routine that have changed my skin. 1: Double cleansing every night. This night I used @LAGOM USA double cleaning duo. 2: Vitamin C serum every m

5.7M views

[ 9:16 ]

153x

@itsbabykelz

imma need you guys to lock in! 👀 this is the skincare routine that fr TRANSFORMED my skin ✨ lmk what some of your fav skincare products are right now 🫢 @Biodance Store US @ma:nyo global @rhode skin

5.3M views

150x

@ahnestkitchen

This is my mom’s morning skincare routine at 67 years old (1 of 2). Not sponsored, just her routine explained in more detail.

5.2M views