@lyricmariahheard
96.9M views
We analysed 143 top-performing Fashion TikToks. Here are the formats, hooks, and real outlier examples driving views in this niche — scored against the niche baseline, refreshed daily. Built from 174 scored videos across 77 creators — the most complete Fashion dataset anywhere, and it grows every day.
Silent ugc is the dominant format (35% of the standouts here), the bold claim is the most common opener, the median lands at Under 15s. The biggest outlier — @lyricmariahheard — pulled 96.9M views opening with “The random kindness of strangers 🥹”.
Videos that combine 2-3 of these patterns typically see the strongest outlier scores.